Eyelastin Firmly Establishes Its Presence In The Beauty Marketplace

In a world of beauty—where the main theme is the ‘fountain of youth’—many companies are constantly researching and developing new products to try and meet the immense demands of their customers, who are always searching for new skin care products that reduce the effects of aging and allow them to look and feel their best.

And while there are numerous product launches occurring every day, rarely do the skin care products actually deliver as promised. But from time to time there are certain skin care products that wow the beauty world by not only following through as promised, but by offering a revolutionary new approach to way that many view skin care.

In enters the next great anti-aging product of this decade, Eyelastin, a new eye cream created by Dermagevity Skin Care, which was promoted recently at the Health and Beauty (HBA) Exposition in New York City, NY, from September 9th-11th of 2008.

The product features a unique blend of ingredients that not only reduces puffiness and dark circles around the eyes (also know as raccoon eyes), but also has age-fighting ingredients like Vitamin K and Hyaluronic Acid, which help to eliminate fine lines and wrinkles, and rejuvenates the skin—like a modern day ‘fountain of youth’.

“We knew that we were sitting on an amazing product that offers many benefits for our customers,” says Lindsay Buckman, Eyelastin product representative who managed the Eyelastin booth at the HBA Expo, “But we had no idea whatsoever that the product samples would disappear at such a rapid rate.”

After only a few hours their entire inventory of samples was given out as customers stampeded the Eyelastin booth to get their hands on a free sample of this amazing new skin care product.

“We have been blow away by the responses of our customers, as well as the mass amounts of media attention that Eyelastin has received,” says Sharon Holt, a spokesperson for Dermagevity, “We know people are forever on the quest to look and feel younger, so we were anticipating this new product to do well, but for it to so quickly become one of the more sought after eye creams on the market is just phenomenal to us!”

One of the reasons that Eyelastin is garnering so much attention in the beauty world and in the media is because it actually works. By incorporating a unique blend of ingredients, which have been scientifically proven to reduce wrinkles, fine lines, and eliminate puffy eyes and dark circles around the eyes, it is clear that the makers of this product are surely on to something fantastic.

“There are no other skin care products currently on the market today that contain the right mixture of ingredients and that can produce the profound results like Eyelastin does,” says Holt, “The unique combination of ingredients, including age-fighting elements such as Palmitoyl Tetrapeptide-7 and almitoyl Oligopeptide, and our specialized formula of Hyaluronic Acid and Vitamin K (proven to minimize puffiness, dark circles, fine lines and wrinkles), allows for our customers to enjoy the many age-fighting elements that Eyelastin has to offer them!”

Of the massive consumer response to the Eyelastin product launch at the HBA Expo, Holt says, “Our clients are growing by the thousands daily. We are now working hard to keep stock levels buoyant and therefore keep the smiles on our customers’ faces!”

Eyelastin is slated for a national Europe launch in early 2009 and is currently available online, and at select retailers in the United States.

About Eyelastin:
• Is the brainchild of Dermagevity Skin Care, one of the markets leading skin care companies
• Uses a revolutionary new formula that combines Hyaluronic Acid, which can carry up to a thousand times its own weight in water, and Vitamin K, which has been proven to greatly reduce puffiness and wrinkles in the skin
• Incorporates proven age-fighting ingredients like Palmitoyl Tetrapeptide-7 and almitoyl Oligopeptide, which have been scientifically proven to promote collagen production and connective tissue development
• Eliminates dark circles, minimizes puffiness and helps to reverse the effects of aging, and the appearance of wrinkles or fine lines in the skin

For more information please visit their website at: http://www.eyelastin.com

Contact Information

Liz Gilman

Public Relations

Global Media Group

Contact via E-mail