Delta SkyWish Program Names The Breast Cancer Research Foundation as Charity of the Quarter
SkyMiles members may now donate miles to assist with fundraising, research and development.
ATLANTA, Jan. 4, 2006 – Delta Air Lines has named The Breast Cancer Research Foundation (BCRF) as its first SkyWish™ Charity of the Quarter for 2006. SkyMiles® members may now donate miles to help the organization achieve its goals of providing funding for medical research, raising public awareness of breast cancer and ultimately finding a cure for the disease.
Since its inception, BCRF has raised more than $120 million to support clinical and genetic research at medical institutions throughout the world that will help lead to breast cancer prevention and a cure. BCRF has received national recognition as one of Money magazine’s top eight charities, and it has received the highest rating from Charity Navigator – four stars – for four consecutive years.
“It’s powerful to know that SkyMiles members can use their miles to help The Breast Cancer Research Foundation find a cure for breast cancer,” said Jeff Robertson, managing director of the SkyMiles program. “Miles donated will help researchers collaborate on crucial projects and allow BCRF to divert the maximum amount of funds directly to research.”
It is estimated that more than 211,000 new cases of invasive breast cancer in women and more than 1,600 cases of breast cancer in men will be diagnosed this year in the United States. More than 40,000 women and more than 450 men will die from the disease this year in the United States. BCRF is combating this problem by raising funds to provide grants – 110 in 2005 – to researchers across the United States and in Canada, Europe, Latin America and Israel.
“We are thrilled to be designated as Delta’s SkyWish Charity of the Quarter,” said Myra Biblowit, president of The Breast Cancer Research Foundation. “It’s imperative that we send researchers and staff members all over the globe in order to spread the word about the immediate need for prevention and a cure for breast cancer, and donated SkyMiles will go a long way to helping us reach this goal.”
Mileage donations for BCRF may be made via e-mail at firstname.lastname@example.org, by calling 1-800-325-3999 or via FAX at 404-773-1945. When making a donation, SkyMiles members should include their SkyMiles account number, indicate the amount of miles to be donated and note BCRF as their charity of choice. There is a 5,000-mile minimum donation, and Delta will boost the donations by 20 percent. Additional SkyWish donation information can be found at delta.com/skywish.
During October 2005, Song, Delta’s low-fare, high-style air service, raised $75,000 and donated it to BCRF in recognition of Breast Cancer Awareness Month. The money was raised through on-board donations from passengers, proceeds from onboard sales of nonalcoholic “pink beverages” and the sale of “pink products” in local Song markets.
Founded in 1993 by Evelyn H. Lauder and headquartered in New York, BCRF is an independent, not-for-profit organization dedicated to funding innovative clinical and genetic research. A minimum of 85 cents of each dollar donated to the foundation goes directly to breast cancer research and awareness programs. More information about BCRF can be found on bcrfcure.org or by calling 1-866-FIND-A-CURE.
Delta SkyMiles members earn miles by flying Delta, Song, Delta Shuttle, the Delta Connection carriers, Delta AirElite and Delta’s SkyTeam partners. The program offers additional mileage-building opportunities through SkyMiles partners such as the Delta SkyMiles Credit Card from American Express, SkyMilesShopping.com, participating hotels, car rental companies, telecommunication services, restaurants, floral and gift retailers and financial, mortgage and realty services. The SkyMiles program was recently named the Best Frequent Flyer Program by Travel Savvy magazine in a survey that included all global and domestic airline loyalty programs.
Delta Air Lines (Other OTC: DALRQ) is the world’s second-largest airline in terms of passengers carried, offering daily flights to 505 destinations in 93 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. In summer 2006, Delta will be the world’s leading carrier across the Atlantic as it launches flights to 11 new European destinations from its Atlanta and New York-JFK hubs. Delta also is a major carrier to Mexico, South and Central America and the Caribbean, with more than 35 routes announced, added or applied to serve since Jan. 1, 2005. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Customers can check in for flights, print boarding passes and check flight status at delta.com.
All SkyMiles program rules apply. To review the rules, please visit delta.com/skymiles. Partner offers subject to the terms and conditions of each individual offer. Partners subject to change. Offers void where prohibited by law. Other restrictions may apply. Offers subject to change without notice. ©2005 Delta Air Lines, Inc.
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