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ONE becomes Orange in Austria


The Austrian mobile operator ONE, owned by Mid Europa Partners (65%) and France Telecom (35%), today announced the launch of Orange on Monday, 22 September. Austria will thereby become the second country in a week to join a community of 27 other Orange countries representing over 115 million customers following the launch of operations in Kenya under the Orange brand last Wednesday.

Orange will set ONE on a new stage of its development bringing them the full benefits of one of the world’s leading brands. All elements of the new brand will be deployed over the weekend throughout the 90 Orange stores and 1,700 dealers across Austria. All points of contact between Orange and the customer, such as the network, invoices, call centres and the Internet portal, will be re-branded under the Orange identity.

a strong player in the Austrian market
In Austria, ONE is currently the third largest mobile operator with two million customers and a market share close to 20 per cent. It has already built up a solid reputation with a focus on customer-friendly offers and growth through innovation. It has been a pioneer in mobile entertainment with groundbreaking offers in music, gaming and TV. Since October 2007 when Orange consolidated its positioning through its partnership with Mid Europa Partners, ONE was able to further leverage on the support provided by Orange in several areas such as devices, technology and mobile TV.

Austria welcomes Orange
With the launch of the Orange brand in Austria, customers will benefit from a range of new offers and innovations leveraging on the international nature of the brand.

For Orange, this announcement is an important strategic step forward. “We are very excited about welcoming ONE to the Orange family. Orange is one of the world’s most powerful telecoms brands. People everywhere respond positively to our promise to make telecoms more simple, human and compelling,” said Olaf Swantee, Senior Executive Vice President Personal Communication Services. “Building on our successful partnership with ONE, we will use our brand, our innovation and our expertise to transform telecoms for customers in Austria.”


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