Motorola And Oakley Unveil "O ROKR" Eyewear
New wireless innovation has unmatched optics, stereo sound, style
LAS VEGAS – 3 Jan. 2006 – Motorola, Inc. (NYSE: MOT) and Oakley, Inc. (NYSE: OO) today announced the unveiling of O ROKR TM, the latest eyewear product to result from the companies’ focus on designing cutting-edge wireless products for the active consumer.
Motorola and Oakley are showcasing O ROKR as part of Motorola’s rapidly evolving vision of Seamless Mobility at the 2006 International Consumer Electronics Show in Central Hall Booth 8545, where visitors can experience innovations that enable enriched wireless communications, home entertainment, and on-the-go productivity.
O ROKR delivers the design authenticity of an Oakley original and combines Oakley’s High Definition Optics® (HDO®) with Motorola’s leadership in designing Bluetooth-enabled companion products for the global wireless communications market. O ROKR enables hands-free mobile communications for compatible Bluetooth-enabled mobile handsets plus wireless music streaming via Bluetooth from a compatible music-optimized mobile handset or portable music player equipped with a separately available, add-on Bluetooth adapter.
“O ROKR builds on the success that we’ve had with RAZRWIRE™ – the world’s first eyewear to combine patented Oakley optics with Motorola’s leadership in Bluetooth innovation,” said Bruce Hawver, vice president and general manager, Companion Products Group, Motorola, Inc. “O ROKR takes wireless eyewear to a whole new level by enriching the mobile music experience for consumers – whether they’re using a mobile handset or their favorite portable music player.”
“The new O ROKR furthers our successful collaboration with Motorola by combining the best of both companies,” said Colin Baden, president of Oakley. “We’re integrating technologies to drive true innovation that changes the way consumers think about and experience personal electronics. Our innovations, our inventions, are raising the bar for functionality and fashion by taking features and functions that consumers most need and want and integrating them into what they’re already wearing.”
O ROKR uses the Bluetooth Stereo Music Profile (A2DP), which enables music to stream wirelessly from compatible products to the eyewear. At the touch of a button, a user can play or pause music and answer an incoming call. From the Motorola mobile handset line-up, O ROKR works with the newly unveiled Motorola ROKR E2 and the Motorola E680i (available only in Asia).
O ROKR features the patented technologies of Oakley’s HDO which includes unsurpassed optical precision and performance that optimizes clarity at all angles of vision – even at the periphery of lens contours that maximize peripheral vision and side protection. The semi-rimless design means there is no frame rim to block downward view, and the optically pure Plutonite® lens material filters out 100% UVA, UVB, UVC and harmful blue light up to 400nm.
O ROKR Availability
O ROKR is expected to be available in the first half of 2006. Specific details will be announced upon consumer availability.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through September 30, 2005 totaled $638.7 million and generated net income of $52.6 million. Oakley, Inc. press releases, SEC filings and the company’s annual report are available at www.oakley.com.
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Editors Note: For high-resolution images of Motorola’s consumer solutions, please visit: www.motorola.com/motoinfo.
Your mobile phone must support “headset”, “hands-free” and “music” profiles. To determine if your Motorola phone supports these profiles, visit the customer support page at www.hellomoto.com/us/bluetoothcompatibility. For other phones and accessories, contact the manufacturer.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Motorola, Inc. is under license. Other trademarks and trade names are those of their respective owners. © Motorola, Inc. 2006.
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