Dior Joins Marieclaire.Co.Uk For Fashion Week Focus
Diorshow Iconic, the runway inspired mascara that adds a Couture touch to makeup, is the exclusive sponsor of www.marieclaire.co.uk’s Fashion Week channel, which is enhancing for the international spring/summer shows with more video and a new beauty section.
During Fashion Weeks, marieclaire.co.uk will be continually updating with the latest from the shows and after parties, including Marie Claire’s 20th birthday bash being held during London Fashion Week. Videos from all fashion capitals will be included for the first time and a new Backstage Beauty section reports on the spectacular hair and beauty looks.
The Fashion Week channel, in association with Dior, also includes a blog by marieclaire.co.uk editor Carla Bevan, front row photos and show reports - all bringing users closer to the Fashion Week action. In addition, Dior International make-up artist Jamie Coombes will be providing expert advice on how to recreate the make-up looks from the catwalk shows.
Diorshow Iconic will takeover the marieclaire.co.uk homepage until October 5 and has secured the entire advertising inventory within the Fashion Week channel. marieclaire.co.uk visitors will have the opportunity to receive a 7-days trial size mascara of the innovative Diorshow Iconic by registering to www.diorshowiconic.com
Allegra Ziletti, Dior Internet & CRM manager, says: “We are very excited about the partnership with marieclaire.co.uk. We strongly believe Diorshow Iconic, which combines top professional backstage makeup techniques with Dior’s Couture expertise, is the symbol of creative excellence on the runway and therefore the perfect sponsor of the Fashion Weeks.
We are confident marieclaire.co.uk is the right environment to reach elegant, glamorous, sophisticated and intelligent women.”
Marie Claire publishing director Richard Johnstone adds: “This season’s fashion week coverage is going to be bigger and better than ever. Diorshow Iconic sponsorship makes a wonderful addition to an already popular part of the site. The brand synergy combined with their beautiful creative, complements the editorial content and creates a great user experience.”
Marieclaire.co.uk editor Carla Bevan adds: “Our coverage of the international catwalk collections is always a big hit with our readers, but this season we’re committed to offering even more than usual. From stylish video coverage to must-read front row gossip, marieclaire.co.uk will be the one-stop shop for everything fashionable this autumn, making Diorshow Iconic the perfect partner.”
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