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Sybase, Inc. Ranks 15 on 2008 InformationWeek 500


Sybase IQ Consolidates Data Storage and Drives Next-Generation Revenue Analysis to Cut Costs, Increase Revenues

MONARCH BEACH, CALIF. — Sybase, Inc. (NYSE: SY), the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced that it ranked 15 on the 2008 InformationWeek 500 revealed last night at a gala awards ceremony, part of the exclusive InformationWeek 500 Conference at the St. Regis Resort in Monarch Beach, Calif. Joining the ranks of the InformationWeek 500 for the fourth consecutive year, Sybase has moved up 30 spots in the last year by demonstrating the company’s innovative use of technology, such as Sybase® IQ analytics server, with projects in storage and virtualization as well as in next-generation revenue analysis.

“We are honored to be recognized as an InformationWeek 500 leader in innovative use of technology. This is a testament to Sybase’s innovative technologies, among which are Sybase IQ, Adaptive Server® Enterprise and Replication Server®,” said Jim Swartz, CIO and vice president of information technology, Sybase. “By following our goals to simplify, standardize and consolidate, we’ve been able to save on overall bottom line business costs while driving revenue.”

For one of the projects, Sybase used a combination of storage virtualization and management solutions to improve utilization and save on overall storage costs. The company implemented Sybase IQ, a column-based analytics server, which provided cost and energy advantages due to the products ability to compress data by up to 85 percent. Sybase also reduced storage needs by using thin provisioning and near-line backup technologies. This project allowed Sybase to improve utilization from 50 percent to 80 percent and reduced storage cost by 70 percent. The company estimates a cost savings of $4 million over the next four years as part of its green data center initiative to cut greenhouse gas emission by up to 2,500 metric tons.

Sybase also developed a powerful data mart, the Posted Revenue Analytical Mart (PRAM), to become more effective in its marketing efforts and reduce the cost of converting leads to customers by 85 percent. Sybase developed a two-step customer cleansing process to enhance customer data quality. This process coupled with Sybase IQ helped Sybase achieve a record-high revenue exceeding $1 billion in 2007. Additionally, Sybase continued to deliver two more record quarters in Q1 and Q2 of 2008.

“For 20 years, the InformationWeek 500 has honored the most innovative users of business technology,” said Rob Preston, editor-in-chief of InformationWeek. “Year after year, InformationWeek 500 companies harness technology to improve efficiency, boost productivity, drive revenue, and establish a competitive advantage. We applaud this year’s winners, and the CIOs and other executives whose ingenuity and risk taking are at the center of business technology innovation.”

InformationWeek has identified and honored the nation’s most innovative users of information technology with its annual listing, now in its 20th year, and has tracked the technology, strategies, investments and administrative practices of America’s best-known companies. The list is unique among corporate rankings because it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.

Additional details on the InformationWeek 500 can be found online at

About Sybase
Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world’s most critical data in commerce, communications, finance, and government runs on Sybase. For more information, visit

About InformationWeek Business Technology Network (
The InformationWeek Business Technology Network provides business technology executives with unique perspective, market leading research and innovative tools that work in lock step with their work flow – from defining and framing business technology objectives through to the evaluation and recommendation of specific solutions. The InformationWeek Business Technology Network delivers the entire market, from SMBs with to large-scale global companies with InformationWeek. We scale across the most critical technology categories in the market — security with, storage with, application architecture with, network architecture with and communications with Through its multi-media platform and unique content-in-context information distribution system, the InformationWeek Business Technology Network provides trusted information developed both by editors and real world CIO/IT professionals delivered how and when business technology executives want it, 24/7.

About TechWeb (
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services.

TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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“Special Note: Statements concerning Sybase’s cost savings for this green data center initiativeare, by nature, forward looking statements that involve a number of uncertainties and risks, and cannot be guaranteed. The words “anticipate,” “believe,” “estimate,” “intend,“ ”will" and similar expressions relating to Sybase and its management may identify forward-looking statements. Such statements are intended to reflect Sybase’s current views with respect to future events, and may ultimately prove to be incorrect or false. These and other risks are detailed from time to time in Sybase’s periodic reports filed with the Securities and Exchange Commission including, but not limited to, its Annual Report on Form 10-K for 2008 and its quarterly report on Form 10-Q for the quarter ended June 30, 2008.”

Sybase, Adaptive Server Enterprise and Replication Server are registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Sybase IQ

A highly optimized analytic business intelligence engine for analytic business intelligence, data warehousing and reporting solutions.


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