The New AT&T, Official Partner of Usa Track & Field, Announces Details of Partnership
Program Part of Company’s Support as An Official Sponsor of the U.S. Olympic and Paralympic Teams
San Antonio, Texas, January 3, 2006, The new AT&T (NYSE: T) and USA Track & Field announced today that AT&T, as an Official Partner of USA Track & Field (USATF), will immediately begin providing significant financial support, products and services to aid in the training of America’s top track and field athletes. This partnership is in conjunction with the recently announced sponsorship by AT&T of the U.S. Olympic and Paralympic Teams.
AT&T will serve as the official telecommunications services partner of USA Track & Field through the 2008 Olympic Games in Beijing, China. With this sponsorship, AT&T becomes title sponsor of the USA Indoor Track & Field Championships (2006, 2007 and 2008) and the USA Outdoor Track & Field Championships (2006 and 2007). AT&T will also serve as event sponsor for both the Nike Prefontaine Classic (2006, 2007 and 2008) and Penn Relays (2006, 2007 and 2008). And in 2008, AT&T will serve as a sponsor of the U.S. Olympic Team Trials — Track & Field.
“We’re very pleased that the new AT&T can be a proud supporter of the USA Track & Field team,” said Ed Whitacre, chairman and chief executive officer of AT&T. “This is the world’s premier track and field team, and we are a global leader in communications, so we know we are each in good company. We are excited that we can extend our support of our nation’s Olympic and Paralympic athletes with this partnership.”
“All of us at USA Track & Field are excited to begin our partnership with the new AT&T,” said USATF CEO Craig Masback. “AT&T has clearly demonstrated its commitment to the Olympic Movement and the road to Beijing through its support of the Visa Championship Series, our USA Indoor and Outdoor Championships and the U.S. Olympic Team Trials — Track & Field.”
Today’s announcement is the latest step in the AT&T efforts to help U.S. Olympic and Paralympic athletes and hopefuls compete. AT&T will serve as the Official Telecommunications Services Partner of the U.S. Olympic and Paralympic Teams for the upcoming Olympic and Paralympic Winter Games in Torino, Italy, that start on Feb. 10, 2006, and the 2008 Olympic and Paralympic Games in Beijing. The sponsorship with the USATF is a key element in the AT&T commitment to support the new corporate brand with the most extensive multimedia advertising campaign in the history of AT&T.
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world’s oldest organized sports, the World’s #1 Track & Field Team, one of the most-watched sporting events at the Olympic Games, the #1 high school and junior high school participatory sport, and more than 30 million adult runners in the United States: www.usatf.org.
About the New AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP- based communications services to business and as leading U.S. providers of high- speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 52 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.TheNewATT.com.
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