OpenTV and Adobe Collaborate To Advance Rich Television Experiences
Integration of Adobe Flash onto OpenTV Middleware To Enable New Applications and User Interfaces
SAN JOSE, Calif. and AMSTERDAM — At IBC2008 OpenTV Corp. (Nasdaq: OPTV), a leading provider of advanced television services, and Adobe Systems Incorporated (Nasdaq:ADBE), today announced that they have agreed to integrate Adobe® Flash® Lite™ software onto OpenTV middleware as an additional application environment, complementing OpenTV’s standard and HTML offerings, further enhancing Web browsing capabilities and strengthening the development of rich applications and user interfaces.
The agreement is based on a longstanding relationship between the two companies. OpenTV is also joining the Open Screen Project and will be working with Adobe and other members of the initiative to define the TV profile and Open Screen requirements to help enable great user experiences on television screens. Announced in May 2008, the Open Screen Project brings together industry leaders to deliver a consistent runtime environment across desktops, televisions and mobile devices by leveraging Adobe Flash technology and Adobe AIR™software.
“This collaboration is significant in that it brings two market leaders together to provide the best solutions for consumers of digital television,” said Tracy Geist, OpenTV’s senior vice president of Market Development. “By combining our technologies, the authoring and development benefits of Adobe Flash with the digital TV experience and technology of OpenTV, we’re opening the door to a host of new service possibilities for operators and developers worldwide.”
“Together, Adobe and OpenTV can push the boundaries of digital TV application development and bridge the gap between various sources of content, such as Web and television,” said Gary Kovacs, vice president and general manager, of Mobile and Devices at Adobe. “By combining the rich graphical effects of Flash technology with the advanced features of OpenTV’s Core middleware, we’re enabling developers of digital television services to leverage the best technologies for the delivery of advanced services to consumers worldwide.”
Extending OpenTV middleware to support Adobe Flash technology will be yet another key platform differentiator for OpenTV’s customers, allowing them to easily combine web technologies such as HTML and Adobe Flash to deploy new, rich services faster and readily generate time-sensitive applications such as advertising and other enhanced TV applications.
The first commercial deployment of OpenTV Core2 middleware with integrated Adobe Flash support is expected to be targeted at the Japanese market in the second half of 2009.
OpenTV is one of the world’s leading providers of advanced digital television solutions and is dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 111 million devices around the world, and enables enhances program guides, video-on-demand, personal video recording, enhanced television, interactive and addressable advertising and a variety of enhanced television applications. For more information, please visit www.opentv.com
About Adobe Systems Incorporated
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Cautionary Language Regarding Forward-Looking Information. The foregoing information contains certain “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in political, economic, business, competitive, market and regulatory factors. In particular, factors that could cause our actual results to differ include risks related to: market acceptance of interactive television services and applications such as ours; delays in the development or introduction of new applications and versions of our service; technical difficulties with networks or operating systems; our ability to manage our resources effectively; changes in technologies that affect the television industry; and the protection of our proprietary information. These and other risks are more fully described in our periodic reports and registration statements filed with the Securities and Exchange Commission and can be obtained online at the Commission’s web site at http://www.sec.gov. Readers should consider the information contained in this release together with other publicly available information about our respective companies for a more informed overview. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
© 2008 Adobe Systems Incorporated and OpenTV, Inc. All rights reserved. Adobe, the Adobe logo, Flash, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. OpenTV, OpenTV Core2 and the OpenTV logo are either registered trademarks or trademarks of OpenTV, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.
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