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The CW Takes Second Consecutive Monday as #1 Network With Young Women


WEBWIRE

A second week of strong performances from Gossip Girl and One Tree Hill led The CW to its second consecutive Monday as the #1 network with women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.6/9), according to preliminary live plus same day Nielsen ratings for Monday, Sept. 8, 2008. The CW tied for first on Monday among persons 12-34 (2.1/6), and ranked second in adults 18-34 (2.2/6), behind Fox.

Facing nearly all original competition, Gossip Girl won the 8:00pm hour among adults 18-34 (2.1/7), women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.7/9). Gossip Girl ranked second at 8:00p.m. in persons 12-34 (2.0/7-tie) and women 18-49 (2.4/6)

Gossip Girl continues to build dramatically over its first season, outperforming its second episode last year (9/26/07) by 31% in adults 18-34, 29% in women 18-34, 45% in adults 18-49, 27% in viewers (3.2mil).

Last night’s Gossip Girl matched the second highest rated episode of the series in adults 18-34, women 18-34 and adults 18-49.

One Tree Hill was #1 at 9pm with women 18-34 (3.1/9), women 12-34 (3.0/8) and female teens (2.5/9), and ranked second in adults 18-34 (2.2/6) and persons 12-34 (2.1/6).

In season 6, One Tree Hill continues to post impressive gains, building on its second telecast last year (1/15/08) by 22% in adults 18-34, 24% in women 18-34, 23% in adults 18-49 (1.6/5), 41% in women 18-49 (2.4/6) and 18% in viewers (3.2mil).

One Tree Hill continues to prove to be a perfect companion with Gossip Girl, retaining 100% of its lead-in with women 18-34, adults 18-49 and women 18-49, and building by 5% in adults 18-34 and 3% in total viewers.

The CW drove its major market stations to victory on Monday in target demos. Among women 18-34, The CW was number one network in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Detroit, Phoenix, Seattle and Cleveland. Among adults 18-34, The CW affiliates ranked first in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Houston, Detroit, Seattle and Cleveland.



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