Myspace and the Warner Bros. Television Group Team Up for Launch of Sorority Forever, a New, Original Series From McG and the Producers of the Hit Internet Program Prom Queen
MySpace, the world’s premiere social network,and TheWB.com, today announced a content partnership to bring the new original digital series Sorority Forever – created by director/producer McG (Terminator Salvation, The O.C., Charlie’s Angels, We Are Marshall) and the producers of the hit Internet series Prom Queen – from TheWB.com (www.thewb.com) to MySpaceTV (http://www.myspacetv.com).
Sorority Forever will be hosted on its own custom hub on MySpaceTV (http://www.myspace.com/sor orityforever), with episodes of the series premiering at 9:00 a.m. PDT every day beginning on September 8, concurrent with its launch on TheWB.com, the Warner Bros. Television Group’s new ad-supported, premium, video-on-demand, and personalized network. Original episodes of Sorority Forever will appear exclusively on TheWB.com and MySpaceTV for 24 hours and then will become available through TheWB.com’s additional broadband distribution partners. Five new episodes per week (one new episode each weekday) will be available to view on MySpaceTV in addition to character profiles, and other interactive features.
“TheWB.com is a great fit for the MySpace audience, and we couldn’t be happier to be launching the original series Sorority Forever on MySpaceTV at the same time it debuts on TheWB.com,” said Brent Poer, GM of TheWB.com. “Packed with compelling characters, mysterious storytelling, hip fashion and cool music, Sorority Forever is ready-made for the MySpaceTV audience, and we look forward to their users sharing the Sorority Forever experience with their friends through the extensive interactive features found at the Sorority Forever hub.”
“MySpaceTV is the perfect partner for Sorority Forever because the combination of this top quality production and our custom, interactive Sorority Forever hub fully showcases the content this demographic is watching with the technology they are using,” said Jason Kirk, VP of MySpaceTV. “We’re also excited to offer the MySpace community episodes from the Warner Bros. television collection in a way that provides an entertaining and compelling experience for our users. Users will be able to ’subscribe‘ to the shows they love in order to get new available episodes delivered right to their MySpace pages.”
In Sorority Forever, director/producer McG, through his Wonderland Sound and Vision banner, teams up with Big Fantastic – producers of the hit digital series Prom Queen – on an innovative mystery/drama which peeks behind the walls of one of the most intriguing secret societies in the world: the sorority. With a mystery around every corner, Sorority Forever will provide viewers with a sexy and immersive experience that is simultaneously realistic and voyeuristic: Think Prom Queen meets The O.C., but set in college. McG will executive produce, along with Big Fantastic creators/executive producers Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise. .Producing alongside McG at Wonderland Sound and Vision are Peter Johnson, Matthew King and Jeff Grosvenor. Jessica Rose (lonelygirl15). Mikaela Hoover (Sam Has 7 Friends) and Taryn Southern (Project My World) star.
In addition to Sorority Forever, MySpace and Warner Bros. are also announcing the launch of multiple MySpaceTV Branded Channels for additional Warner Bros. Television Group properties, including The O.C., Smallville, One Tree Hill, Veronica Mars, Gilmore Girls, Jack & Bobby, Animatrix, Babylon 5, V: The Series, Witchblade, The Adventures of Brisco County, Jr., Growing Pains, Hangin’ With Mr. Cooper, Head of the Class and Wonder Woman. Content will be refreshed weekly, and users are able to friend individual properties and receive updates from each channel individually. Users will also be able to embed videos into personal profiles, blogs, bulletins and comments sections in addition to offsite viral capabilities via “Post to MySpace.”
Sorority Forever is the newest addition to a number of branded channels and content partners on MySpaceTV, including TMZ, BBC Worldwide, quarterlife, Sony (Minisode Network), National Geographic, The New York Times and lifestyle outlets including 60 Frames, Atomic Wedgie, FOX’s IGN Entertainment, JibJab, Kush TV, Next New Networks, Octane TV, Ripe TV, Sports Illustrated, VBS.TV (Vice Magazine) and Watch Mojo.
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