Borders® and Waldenbooks® Stores to Celebrate the Release of Christopher Paolini’s ’Brisingr’ with Parties Nationwide Sept. 19 and 20
ANN ARBOR, Mich.—More than 700 Borders and Waldenbooks stores nationwide will celebrate the release of Christopher Paolini’s “Brisingr” with exciting in-store midnight release parties that begin at 10 p.m., Friday, Sept. 19 and culminate Saturday, Sept. 20 at 12:01 a.m. when the book officially goes on sale. To accommodate customers who cannot attend the midnight release parties but still want to celebrate the release of the book, an additional 170 Borders and Waldenbooks stores across the country will host special in-store activities on Saturday morning, Sept. 20. For party details, visit www.borders.com and click on the “Store Locator” tab.
“Brisingr” is the third installment of Paolini’s Inheritance cycle about the farm-boy-turned-dragon-rider Eragon who must save the world from an evil king. Borders expects the book to be one of the hottest selling young adult titles of 2008. The retailer has been taking pre-orders for “Brisingr” since January.
The midnight parties to celebrate the book’s release include a trivia and translation contest that will test customers’ knowledge of “Eragon” and “Eldest,” the first two books in the Inheritance cycle. Next, attendees will be provided a quote for which they must name the character who spoke the words. Later on in the evening, fans can share their passion for the Inheritance books by reading a favorite passage or sharing a story about their experience reading Paolini’s work during the “open mic” segment of the celebration. Throughout the evening, there will be prizes for contest winners, including special souvenirs and a chance to be first in line at midnight to purchase the book. Customers attending morning parties at Borders and Waldenbooks can enjoy some of the same activities, including trivia and other
contests and will, of course, be able to purchase copies of the book. Customers can pre-order copies of the book until Sunday, Sept. 14 at Borders and Waldenbooks stores or at www.borders.com for pick-up during the parties.
“We’re thrilled to celebrate the release of ‘Brisingr’—a title that Christopher Paolini fans have been eagerly awaiting for months—by hosting release parties in our stores nationwide. These in-store celebrations will provide customers the opportunity to share their passion for Eragon and his adventures in a fun atmosphere filled with memorable activities,” said Borders Group Merchandising Director Diane Mangan.
Customers awaiting the release of “Brisingr” can watch Christopher Paolini talking with fans about the Inheritance cycle and other topics on the “Borders Book Club,” the retailer’s online video book club. The episode can be viewed at www.bordersmedia.com/paolini.
In addition to the “Borders Book Club,” two personal appearances have been scheduled for Christopher Paolini at Borders. Both will include a presentation by the author and a book signing. Tickets are required for both events and can be obtained by contacting the stores as listed below.
Monday, Sept. 29 at 7 p.m.
For ticket information, call (248) 347-0780
Thursday, Oct. 23 at 7 p.m.
For ticket information, call (406) 522-9789
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