LG LCD TVs Use 69.5% Less Power

Seoul.- LG Electronics (LG), a major player in the global flat panel display market, announced today that TÜV SÜD, a prominent European testing, inspection and certification organization, found that LG’s intelligent sensor technology incorporated in the Scarlet LG60 TV consumes up to 69.5 percent less power. This is the same technology that helps other LG LCD TVs achieve its energy efficiency and picture quality.

These findings were also confirmed both by the Korea Electric Testing Institution and the Center for Electrical Power Information and Technology Studies at the University of Indonesia . The Underwriters Laboratory , a world leader in product safety testing and certification located in the Unites States found similar results.

LG’s Intelligent Sensor is a unique technology that senses color temperature and illumination of the surrounding environment using a 4,096-step algorithm and then automatically adjusts the TV’s settings for providing audiences with optimal picture quality. In this process it not only changes settings like brightness, contrast, color, sharpness and white balance to make TV watching more comfortable, but also the intensity of the TV’s backlight. This considerably improves picture quality and causes less eyestrain while also saving power by reducing unnecessary brightness.

“The intelligent sensor is one of the best results of our ongoing efforts to create eco-friendly products that offer the same or even better quality than conventional products,” said Simon Kang, CEO & president of LG Digital Display Company. “As part of its goal to become one of the top three global players in consumer electronics by 2010, LG Electronics is taking a proactive approach to energy and environmental issues, working to enhance its expertise and capabilities in these areas.”

Intelligent Sensor technology is available on a number of LG’s LCD TV models including the LG50, LG60/61, LG70, LG80 and LG90.