Jane Gould Named Vice President, Consumer Insights, Nickelodeon/MTVN Kids and Family Group Research
NEW YORK, - Nickelodeon/MTVN Kids and Family Group has named Jane Gould to the position of Vice President, Consumer Insights. The announcement was made by Ron Geraci, Senior Vice President, Research and Planning, Nickelodeon/MTVN Kids and Family Group, to whom Gould will report in New York.
“Jane’s enthusiasm and passion for the Nick brand makes her ideal to lead the Consumer Insights group,” said Geraci. “Her insight and experience will help keep us connected to our ever-growing audience, and help us maintain our leadership in the marketplace.”
In this role, Gould will be responsible for coordinating consumer insights research for all Nickelodeon/MTVN Kids and Family Group assets, including: Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; and Nickelodeon’s digital brands like AddictingGames, Shockwave and Nick.com. She will help understand the attitudes, lifestyles and behaviors of target audiences, and help the channels in creating complementary and focused business strategies. Gould also will be responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon’s production, consumer products, recreation and public affairs departments.
Gould, a nine-year Nickelodeon veteran, was most recently Director of Programming, Content Development and Research for Nickelodeon Australia. She was responsible for implementing several key research projects including: Brain Squeeze, a year-long research project aimed at kids 10-14 to generate critical data about tweens; and Australia’s first research study into interactive pre-school television. In addition, she was responsible for all research for Nickelodeon Australia’s target audiences, and applying the findings to key programming acquisitions.
Prior to Nickelodeon, Gould was President and Founder of Looking Glass Insights, Inc. in Australia. There, she provided personalized, strategic, results-driven marketing research and production services for clients including: ACMA; MTVN Australia; Nickelodeon; and the Australian Broadcasting Corporation.
Gould holds a master’s of business degree from Queensland University of Technology, and a bachelor’s degree in psychology from Macquarie University in Australia.
Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
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