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LR3 Named Active Lifestyle Vehicle For Second Consecutive Year


The Premium, Adventure-Oriented SUV Showcases An Elite Selection Of Accessories For Athletes At The 2006 San Diego Auto Show

SAN DIEGO, Calif., Dec 28, 2005 – Land Rover North America is pleased to announce that the LR3 has been recognized as an Active Lifestyles Vehicle winner for the second year in a row. Lauded for its extreme capabilities and versatilities, LR3 topped a myriad of vehicle finalists to win the Active Lifestyle Vehicle Award in the Luxury Vehicle category.

Presented by and Gen-A Network, Active Lifestyles Awards are positioned so that consumers can choose a vehicle that perfectly fits their athletic needs. Active Lifestyle awards are granted each year, and are divided between two categories: Best Value and Luxury Vehicles. LR3 has been honored in the luxury off-road vehicle category for 2006. An official award ceremony took place today to showcase the winners during the 2006 San Diego Auto Show.

“Land Rover inspires and encourages adventure so winning the Active Lifestyles award for two years consecutively is a top honor,” said Sally Eastwood, marketing vice president for Land Rover North America. “The superior credentials of the LR3, combined with a wide array of optional athletic accessories provide the ultimate fantasy vehicle for athletic enthusiasts.”

A panel of journalists and athletic enthusiasts, including marathon runners, mountain bikers, surfers, and triathletes evaluated a full range of vehicles over a mixture of terrains earlier this year. Vehicle driving performance and active lifestyle features were heavily evaluated throughout the testing program.

Driving performance tests included a 30-minute course, featuring a mix of freeway driving, hills, speed bumps and curves. Plenty of cargo space, roof racks, bike transport systems, towing capabilities and other active lifestyle features were considered necessary criteria while testing each vehicle.

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Land Rover North America is part of Aston Martin Jaguar Land Rover with headquarters in Irvine, California. Land Rover established operations in the US in 1986, and now imports and distributes Range Rover, Range Rover Sport and LR3 vehicles manufactured by Land Rover in Solihull, England. Land Rover’s worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800-FIND-4WD or log on to

Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover North America Corporate Communications at (949) 341-5800. Land Rover-related press releases and electronic photos of the company’s products are available on-line in the Land Rover section of Ford Motor Company’s news media website (


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