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Ford Of Canada Names David Mondragon As New President And CEO


* Veteran Ford executive David Mondragon is appointed president and CEO, Ford of Canada, effective Sept. 1, succeeding Barry Engle.
* Mondragon, 47, assumes leadership of Ford of Canada as the company accelerates plans to introduce more new fuel-efficient vehicles.
* During his successful 23-year career, Mondragon has served in a variety of leadership roles within Ford’s sales and marketing organization.

OAKVILLE, Ontario, Aug. 25, 2008 – Ford Motor Company of Canada, Limited today announced the appointment of David Mondragon as president and CEO, effective Sept. 1, as the company introduces its expanded 2009 model lineup and commits to being the best or among the best in fuel economy with every new Ford product in its segment.

“It’s an exciting time to join Ford of Canada as we accelerate plans to introduce new fuel-efficient vehicles, especially small cars and crossovers, which are exactly what Canadian consumers are asking for,” Mondragon said. “I look forward to working closely with the Ford of Canada dealers to ensure we are not only meeting, but exceeding customer expectations as we introduce the new products.”

During his 23 years with Ford, Mondragon has held a variety of roles in sales and marketing. He currently serves as general manager for the Southwest Region, Ford’s largest U.S. sales region. Mondragon began his Ford career in an entry-level administrative job at the Edison (N.J.) Assembly Plant and moved on to serve in a variety of management positions in areas such as marketing programs, field operations, contests and incentives, and sales training. As manager of marketing programs and strategy, Mondragon directed national incentive programs and led the strategy for more than 80 auto shows across the U.S.
“David is the right person to lead Ford of Canada as we launch our new model year. Ford’s 2009 product lineup is the best we’ve ever produced and David has a proven track record of connecting with customers, energizing employees and partnering with our dealers to help drive sales,” said Dave Schoch, executive director of Canada and South America, Ford Motor Company.

Mondragon replaces Barry Engle, who announced last week that he is leaving the company to serve as president and CEO of New Holland Agricultural Equipment S.p.A., a unit of CNH Global N.V., effective Sept. 8.

“I want to sincerely thank Barry for his many contributions to the Ford Motor Company and to wish him well in his new role,” Schoch said.


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