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Borders® Teams with Paramount Vantage and VisitBritain for "Be a Duchess for a Day" Sweepstakes


Borders® Teams with Paramount Vantage and VisitBritain for “Be a Duchess for a Day” Sweepstakes

ANN ARBOR, Mich.— Borders today announced that it will serve as the exclusive retail partner for the “Be a Duchess for a Day” giveaway — a sweepstakes sponsored by Paramount Vantage, the specialty film division of Paramount Pictures, and VisitBritain, the national tourist board for England, Scotland and Wales.

The sweepstakes, which begins today and runs through Sept. 30, will coincide with the Sept. 19 release of “The Duchess,” a feature film starring Keira Knightley and Ralph Fiennes based on “Georgiana: Duchess of Devonshire,” a national bestseller by Amanda Foreman about the scandalous rise and perilous fall of 18th century socialite Georgiana Cavendish, Duchess of Devonshire.

The grand prize winner will receive a trip for two to England, including four nights accommodation at a four-star property in East Midlands; a tour of Chatsworth House, the ancestral home of Georgiana, Duchess of Devonshire; and a luxurious spa treatment. To enter the sweepstakes, U.S. and Canada (except Quebec) residents age 18 and older simply visit and complete the entry form. There’s no purchase necessary to enter. One grand prize winner will be randomly selected from all eligible entries.

Borders will promote the sweepstakes, movie and the movie tie-in edition of the book — also titled “The Duchess” — on via a special page featuring the movie trailer, film clips and select book excerpts. The retailer will also promote “The Duchess” book, movie and related contest using front-of-store displays in key markets, as well as in its Shortlist, a weekly e-mail to Borders Rewards® loyalty program members, which now number more than 27 million. The Shortlist includes information and recommendations from Borders’ expert buyers on hot titles as well as discounts and special values.

In conjunction with the sweepstakes, Borders will also host an exclusive reading and signing with Foreman at the following store locations:

Monday, Sept. 15 at 7 p.m.
461 Park Avenue
New York, NY 10022
(212) 980-6785

Wednesday, Sept. 17 at 7 p.m.
1360 Westwood Boulevard
Los Angeles, CA 90024
(310) 475-3444

“The Duchess” will be released by Paramount Vantage in select markets on Sept. 19 and nationwide in October.


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