NDS IBC 2008 Preview: Delivering Entertainment to Multiple Screens, Making Convergence Simple
* At IBC 2008, NDS delivers on the promise of ‘four screen’ convergence, demonstrating how operators can deliver a seamless TV and entertainment experience to TVs, PCs, Personal Media Players and mobile phones
* Launch of NDS Dynamic™, an advanced solution set for next generation, personalised TV advertising
* NDS to introduce the latest version of its VideoGuard Key™, allowing operators to broadcast content to PCs with off-the-shelf tuners
LONDON, UK – IBC (Hall 1, Stand A71) – August 2008 – NDS, the leading provider of technology solutions for digital pay-TV, today announced its line-up of new technologies and solutions to be showcased at IBC 2008, all focused on delivering truly converged entertainment and information services for consumers. NDS will highlight a portfolio of solutions that enable operators, broadcasters and content providers to deliver premium content across a spectrum of devices, including TVs, PCs, PMPs and mobile phones.
At the exhibition, which takes place at the RAI Exhibition Centre in Amsterdam September 12-16, NDS will launch NDS Dynamic™, a suite of TV advertising tools that includes a sophisticated audience measurement system, a solution to enable targeted ad placements and an interactive advertising platform, all designed to help operators, broadcasters and advertisers to generate revenues. Using this new set of capabilities, pay-TV operators can offer advertisers and content providers more measurable, targeted, and engaging TV advertising. The suite provides operators with comprehensive information about subscriber viewing habits, enabling them to easily create campaigns that target and personalise advertising to specific audience groups.
NDS will also be unveiling the latest version of VideoGuard Key™, NDS’ PC hardware plug-in that allows operators to send content to PCs equipped with any off-the-shelf tuner. VideoGuard Key is part of the VideoGuard PC™ suite of solutions. With VideoGuard Key’s built-in security, operators can deliver the same pay-TV and premium content to consumers’ PCs as to their set-top boxes (STBs). Subscribers can also easily move content between their PC and Digital Video Recorder (DVR), giving them the flexibility to watch content when and where they choose.
In addition to these new technologies, NDS will also be demonstrating its success in delivering convergence to its pay-TV platform customers around the world, highlighting the company’s experience in building and integrating new end-to-end solutions. On display will also be examples of deployments where NDS seamlessly upgraded the capabilities of existing pay-TV systems, ensuring the smooth introduction of new services for subscribers regardless of the network’s technology, scale, or complexity.
Once again, in the last year, NDS has led the way in delivering innovative solutions to operators in the emerging markets of Eastern Europe, Asia Pacific, and elsewhere. At IBC, NDS will show an unprecedented collection of the resulting real-world applications that help operators offer engaging new services to their subscribers.
Other leading-edge advances that keep NDS at the forefront of TV innovation will also be on show at IBC, including:
MediaHighway®: NDS will showcase some of the latest MediaHighway STB software applications now deployed in over 92.5 million devices worldwide. These include hybrid STBs featuring advanced DVR functions such as Content Recommendation, and IP applications such as Push VOD with progressive download capability for enhanced quality of service.
NDS will also demonstrate its media extender solution that enables PC to TV connectivity using residential gateway software solutions from Jungo, part of the NDS Group.
Electronic Program Guides: NDS will demonstrate the latest Flash™-based HD interfaces offering advanced animation and a consistent look-and-feel across devices. Visitors at the show will be able to test drive the new NDS EPG Designer™ tool and discover how easy it is to create customised EPGs for a branded TV service.
Interactive TV (iTV): NDS will be showcasing a selection of advanced iTV applications that help differentiate a pay-TV operator’s service. These applications include delivery of Internet video content over IP to hybrid STBs and next generation interactive games, multiplayer games, and cross-platform games.
VideoGuard PC™ provides the security and enabling technology to turn the PC into a true entertainment platform. At IBC, NDS will be featuring both versions of VideoGuard PC: The NDS PC Show™ solution for Web-based content delivery over the open Internet and the NDS PC Plex™ solution that enables live SD and HD content with full EPG and DVR capabilities on a PC.
At the heart of NDS’ industry leading solutions portfolio is NDS VideoGuard® conditional access and DRM. NDS content security technology currently protects over $35 billion in pay-TV service revenues in more than 90.3 million active devices worldwide.
The NDS Converged Home: This simulated home of the future will be in an invitation-only part of the booth. It will demonstrate how pay-TV operators can generate more revenue from ‘four screens’. At its heart is NDS Unified Headend™, managing content delivery across multiple networks to devices including the TV, mobile phone, PC and, PMP. NDS Unified Headend enables operators to create new compelling applications and promotions with multiple cross-platform business models.
Other NDS technology previews will show how broadcasters can enhance their business by delivering ever more content and advertising over the internet to Hybrid STBs, PCs PMPs and mobile phones, all from a single headend. Using demographic and location-based geographic information, operators can even target content to specific devices with matching interfaces for a truly personalised service.
“Convergence may be complex but at IBC we will show how NDS makes it simple,” said Nigel Smith, NDS Chief Marketing Officer. “Last year we talked about convergence; this year we are showing the progress we have made with real customer deployments around the world. This ties into our core strategy of developing and delivering innovative digital TV solutions that help pay-TV operators attract new customers to become – and remain – market leaders.”
To book your personal tour of the NDS stand, including the chance to see the converged home of the future, contact the NDS media relations team, details provided below.
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