Avid Ships DekoMOS 3.0

Software tightens control and increases efficiency of news graphics production

Tewksbury, MA — December 22, 2005 – Avid Technology, Inc. (NASDAQ: AVID) today announced the availability of DekoMOS 3.0, a software option for enhancing workflow in broadcast newsrooms that use Deko® on-air graphics systems. DekoMOS 3.0 works with newsroom computer systems, such as Avid® iNEWS®, and allows virtually anyone in a broadcast newsroom to quickly insert up-to-the-minute Deko news and information graphics into stories. This enables broadcasters to use Avid Deko character generators to automatically play back graphics with real-time motion on air.

“DekoMOS has played an integral role in defining the workflow of the end-to-end newsroom systems we offer and each successive version has helped to further streamline broadcasters’ operations,” said David Schleifer, vice president of Avid Broadcast and Workgroups. “DekoMOS has given journalists, writers and producers the independence to fully develop their news stories, while ensuring that the network’s brand identity remains intact. While there are a lot of tools on the market that claim to help newsrooms work faster and more easily, DekoMOS delivers tangible results. It has eliminated the technical barriers between news creation, graphics, and playout, helping our customers to get to air first with accuracy and professionalism.”

With DekoMOS, newsrooms can promote station brands and create more appealing visuals. Journalists, operators, and producers can use DekoMOS to select pre-approved graphic templates, as well as to add text, still images, or video clips to those graphics – all from within the Avid iNEWS or ENPS newsroom computer interface. The completed graphics automatically become part of the rundown without requiring any intervention by technical staff.

DekoMOS 3.0 features a new playback controller that improves control room efficiency by remotely triggering Deko graphics. Now a production switcher or other control system can activate sophisticated Deko graphics – complete with motion, effects and clip playback – without needing a graphics operator to intervene. The playback controller supports up to nine channels of Deko, placing each channel under automatic or manual control. Every channel provides an independent preview and status for comprehensive quality control, rundown management, and enhanced monitoring.

Matching the rapid pace of the newsroom, DekoMOS 3.0 includes new features that make last-minute rundown changes – such as breaking news – easier and more accurate. A new automatic spell check function highlights potential errors as users type into the graphics template. The DekoMOS interface has also been streamlined by providing direct keyboard access to most functions, reducing the need for more time-consuming mouse interactions.

For more information about DekoMOS 3.0, please visit www.avid.com/products/dekofamily/index.asp.

Pricing & Availability
Pricing for a 25-seat client license of DekoMOS 3.0 is $9,995 USMSRP. The software is now available.

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Digidesign, Deko, iNEWS, Pro Tools, Film Composer, are either registered trademarks or trademarks of Avid Technology, Inc. and its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

Contact Information

Amy Paladino

Avid Broadcast

Avid Technology, Inc.

Contact via E-mail