Key IPC Media Brands Deliver Strong Performances in Latest ABCs
IPC Media today unveils its latest round of ABC figures, highlighting strong performances in competitive markets.
The latest ABC figures (January to June 2008) showcase sterling performances for pillar brands across all five IPC divisions, while pioneering IPC digital brands including www.housetohome.co.uk, www.nuts.co.uk, www.nme.com, www.whatsontv.co.uk, www.goodtoknow.co.uk – and our latest launch www.look.co.uk – continue to outperform expectations.
IPC chief executive Sylvia Auton says: "Yet again IPC has delivered another great set of ABC results and once again IPC is comprehensively outperforming the market at newsstand across the weekly and monthly sectors in both volume and value.
"We are using the brand strengths, insights and creativity for which IPC is renowned to extend our successful magazine business online. Today’s superb ABCe results for NME, Nuts and Loaded are testament to this – as are the hundreds of thousands of women regularly visiting www.goodtoknow.co.uk every month. Our latest launch – www.look.co.uk – is already well ahead of expectations. And partnerships like Nuts TV, NME TV and NME Radio underline IPC’s continued commitment to our strategy of leveraging the power of IPC brands through strong multi-platform growth.”
Highlights from this round of ABCs include:
• Look consolidates its position as the UK’s biggest-selling fashion title, with a superlative third ABC, up 0.5% on the period to 307,274. With sales in excess of 1.3 million copies every month, Look delivers almost Ł22million in annual retail sales value
• woman&home delivers a superb performance: up 5% on the year to 336,888, with recent cover stars like Kylie and Madonna underlining the magazine’s ‘brand new attitude’
• Nuts increases its share of the men’s lifestyle market and continues its reign as the UK’s biggest-selling men’s magazine by annualised volume sales with an ABC of 250,061. Almost half of all men’s lifestyle magazines sold at the UK newsstand are now copies of Nuts
• IPC Southbank’s homes portfolio continues to shine, with Country Homes & Interiors and Homes & Gardens both up on the period and the year. Meanwhile Ideal Home is up on the period and 25 Beautiful Homes is up on the year
• Livingetc, Britain’s biggest-selling modern homes title, delivers its highest ever ABC, up 8.5% on the year to 98,395
• Essentials continues to benefit from its new look and reports an ABC of 100,214, up 6.5% period-on-period
• Uncut delivers a year-on-year increase of 1.2% with a strong ABC of 86,925 – increasing both its total market share and newsstand market share on the year
• Golf Monthly delivers a superlative result, up 10% on the year – growth which has seen an increase in newsstand market share to over 35%
• TX fortnightly Soaplife is up 6.9% period-on-period, delivering an ABC of 109,493. It continues to be the number one fortnightly soap magazine.
• Woman and Woman’s Own both deliver superlative results – and increased share – in a sector which sees rivals Bella and Best both showing double digit decline on the year. Woman sees growth on the year to 370,289 while Woman’s Own is down only 1.6% on the year to 339,138.
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