BioWare to Bring Dragon Age: Origins to the World’s Marquee Game Conventions

Edmonton, Alberta, Canada (August 2008) - Leading video game developer BioWareTM, a division of Electronic Arts Inc. (NASDAQ: ERTS), will be presenting their upcoming dark heroic fantasy Dragon AgeTM: Origins publicly for the first time ever to fans at Gen Con in Indianapolis, Indiana, the GC Developers Conference in Leipzig, Germany and the Penny Arcade Expo in Seattle, Washington.

Coming from behind closed doors and onto the show floor, BioWare is thrilled to reveal the heart-pounding demo that wowed international media at E3 2008 to the eager fans at Gen Con Indy, August 14-17, 2008, at the Indianapolis Convention Center in Indianapolis, Indiana. This marks the very first public appearance of Dragon Age: Origins ever, with fans able to get a first-hand look at some of the exciting combat, devastating magic and credible digital actors that make up this epic adventure.

Dragon Age: Origins will then cross the ocean to Leipzig, Germany, to reveal itself to eagerly awaiting European fans at the GC Developers Conference, held August 20-22, 2008, at the Leipzig Exhibition Center. Dragon Age: Origins project director and executive producer Dan Tudge will be conducting behind closed doors demos to the press, revealing new details about combat, exploration, dialogue, the game’s origin stories and a few other juicy surprises not to be missed! BioWare’s community team will also be there to demo Dragon Age: Origins in a special lounge for invited members, fans and leaders of international EA community sites, August 22-24.

Fans attending the Penny Arcade Expo in Seattle, Washington, August 29-31, 2008, will get a close look at Dragon Age: Origins as the BioWare team shows off some of the exciting combat, gameplay and origin story features. Another special stage demo is also planned for PAX, providing the world’s first look at a major feature of Dragon Age: Origins.