Digital River Launches E-Commerce Operations for Absolute Software Corporation
Supports online marketing and subscription sales of Absolute’s Computrace LoJack for Laptops software
MINNEAPOLIS, Aug. 2008 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it signed a new e-commerce agreement with Absolute® Software Corporation (TSX: ABT), the maker of Computrace® LoJack® for Laptops software. Absolute Software is using Digital River’s comprehensive e-commerce platform and services to expand its direct-to-consumer business in the United States. Recently Digital River designed and launched an online store, located at www.lojackforlaptops.com, which features subscriptions to Absolute’s consumer theft recovery and identity protection software and services.
“The online market remains a primary growth channel for software providers worldwide,” said Don Peterson, Digital River’s senior vice president of global client development. “Our comprehensive e-commerce solution is designed to support the online sale of physical, digital and subscription-based software. We can not only help software providers grow their businesses, but also manage and mitigate the risks of running their e-commerce operations. We welcome the opportunity to help Absolute Software effectively achieve their online business goals.”
Digital River is helping streamline Absolute Software’s online operations with an end-to-end e-commerce solution. Digital River’s solution includes subscription management capabilities, e-marketing services designed to drive site traffic and sales, and customer service to complete a superior user experience.
“We selected Digital River as our e-commerce partner because of its proven experience in the software industry and global e-commerce markets,” said Stephen Midgley, senior director, global marketing for Absolute Software. “It is essential to us that we have the right partner as e-commerce is a key component of our aggressive consumer growth strategies. As our business continues to grow, we plan to rely on Digital River and its e-commerce platform to help maximize our online sales opportunities, improve our customer communications and expand our consumer renewals.”
Digital River is a registered trademark of Digital River, Inc. Computrace and Absolute are registered trademarks of Absolute Software Corporation. LoJack is a registered trademark of LoJack Corporation, used under license by Absolute Software Corp. LoJack Corporation is not responsible for any content herein. All other company and product names are trademarks, registrations or copyrights of their respective owners
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