Marriott International and AT&T Introduce Industry Leading Converged Network Solution for Hotels
Benefits Include: Faster, More Reliable Wired and Wireless Internet Connections; Quicker Deployment of Emerging Communications Technologies
Bethesda, Maryland, August 2008
Marriott International (NYSE:MAR) and AT&T Inc. (NYSE:T) today are announcing a lodging-industry leading agreement that will transform multiple communications networks at hotels into one converged network for voice and data transmission based on Internet technologies. The cutting-edge solution will improve the guest experience and employee performance, support both wired and wireless services throughout the hotel and speed the introduction of emerging technologies for communications and business applications. Marriott’s first prototype hotel with a converged network is the recently opened Renaissance Boston Waterfront Hotel.
Together Marriott and AT&T have implemented an open-standards solution that is based on design principles established by Hotel Technology Next Generation (HTNG), a technology solutions association for the hospitality industry, and encourage hotel competitors to follow Marriott’s lead.
The innovative technology solution includes AT&T Managed Internet and Managed Router services, as well as services for WiFi connectivity, deployment and management that consolidates multiple network applications being delivered into a hotel property into a single managed LAN service-provider model.
“This agreement with AT&T further solidifies Marriott’s technology leadership position within the lodging industry to provide a superior experience for its guests well into the future,” said Page Petry, Senior Vice President, Information Resources Global Field Services, North American Lodging. “As demand for bandwidth increases and new communications and entertainment technologies emerge, Marriott will be uniquely positioned to meet the demands of its customers thanks to its alliance with AT&T.”
“AT&T is proud to bring forward such innovative technology with our long term customer Marriott International.” said Trip Agerton, AT&T Vice President for Global Business Services. “This cutting edge solution demonstrates how AT&T enables both enriched customer experience as well as adding greater velocity to our customer’s business.”
Benefits to Guests
Marriott expects guest satisfaction, loyalty and repeat business will increase at installed hotels. Wired and wireless high-speed Internet access will become more reliable throughout the hotel and a managed network means bandwidth can be automatically adjusted to meet peak demand. The converged network also will enable hotels to incorporate advanced interactive communications services, such as video-on-demand and Internet TV, and telephone services, such as voice over Internet telephony more easily, quickly and more cost effectively.
Hotel staff will have greater access to hotel and guest information right at their fingertips. Using devices such as IP phones or paging systems, they will be able to communicate with each other wirelessly. This will enable hotel staff to assist with a wider range of guest requests no matter where they are within the hotel.
Benefits to Hotel Owners
Hotel owners will see a return on their investment in a converged network. In addition to the benefits higher guest satisfaction brings, hotels will achieve operational and cost efficiencies in connection with maintenance of the network and installation of emerging communications technologies.
Marriott expects to announce more hotels that will be built with converged networks in the near future. The company is also working on a developing a cost-effective solution for retrofitting existing hotels with a converged network as they are renovated.
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