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AT&T Extends Deadline for College Mobile Applications Developer Contest


’Big Mobile On Campus Challenge’ to Award $10,000 Scholarship to Winner

Dallas, Texas, August 2008

AT&T Inc. (NYSE:T) today announced an extended deadline for submissions to its Big Mobile On Campus Challenge, a unique contest for full-time college students and staff to develop innovative and creative mobile applications that enhance academic performance, build campus community and help improve campus security operations. AT&T has extended the deadline for submissions, through midnight Pacific time, Monday, Sept. 15, 2008.

Big Mobile On Campus Challenge is open to all full-time students and full- or part-time staff at a four-year public or private accredited, nonprofit college or university in the continental United States. Entrants must be 18 or older and legal residents of the continental U.S.

“We’re excited about the Big Mobile On Campus Challenge and in seeing the innovative applications and ideas from the college community,” said Bill Archer, chief marketing officer for AT&T Global Business Services. “We’ve decided to extend the submission deadline to enable more students to take advantage of this opportunity to develop the next great mobile applications to help students be more productive, as well as enhance their lifestyle.”

The contest opened April 1, 2008, and will now be accepting submissions until Sept. 15, 2008. After a judging period in mid-September, the winner will be announced in October and receive a $10,000 scholarship — given to an individual or divided among the team members who developed the application — at the EduCause annual conference Oct. 28-31, 2008, in Orlando, Fla.

If a staff member wins the award as an individual or is on the winning team, she or he will receive cash compensation. The winner(s) will also receive a device of choice for each entrant and an all-expense-paid trip to EduCause.

The Big Mobile On Campus Challenge seeks applications in three categories: social networking, academics and safety and security. AT&T will choose three finalists in each category and then pick the top three overall. The two runners-up — either as an individual or team — will receive a $5,000 scholarship and device of choice for each entrant.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.


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