APís expanded coverage of Summer Games to include analysis from five former Olympians
NEW YORK -- Past Olympians Gail Devers, Mel Stewart, Bart Connor, Gary Hall and Jenny Thompson, with 20 gold medals among them, will provide on-camera analysis at the Beijing Games while basketballís Dwyane Wade and Lisa Leslie star in video diaries as The Associated Press showcases the expansion of its international sports coverage with this weekís start of the Olympics.
From podcasts in Chinese to blogging in English from the streets of Beijing, AP is offering a wide variety of communicative vehicles to tell the news and sports stories of these Games. Devers, Stewart, Connor, Hall, Thompson, Wade and Leslie are part of the largest contingent in the rich history of APís coverage of the modern Olympics, helping to provide more content, on all media platforms, than ever before.
ďAP is excited about the comprehensive coverage weíll be providing from Beijing,Ē said Global Director of AP Sports Products Jim Kathman. ďNot only will our team of 300 staffers be covering the Games from every angle and in every format, but partnerships with NBC to provide video links within AP text stories and Stats, LLC., to provide in-depth statistics will really enhance our coverage.Ē
The centerpiece is Summer Games Plus, APís premium package of Olympics coverage that is being added by a growing number of Web sites, newspapers and other subscribers featuring text, photos, audio, interactive graphics and video. Under APís distribution agreement with rights holder NBC, Summer Games Plus will embed video links in AP Olympics stories soon after the events take place.
APís strategic emphasis worldwide is to expand its news coverage by taking primary roles in covering sports, entertainment and financial news across all platforms while raising the profile of the AP brand internationally with enhancements in newsgathering, technology and on the business side.
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