Thanasi Foods to Feature Stubb’s Legendary Kitchen in Expanding Line of Branded Snack Foods
Stubb’s to Grace Nation’s First Bar-B-Q Brisket Strip Snack
BOULDER, CO and AUSTIN, TX – August 5, 2008 - Thanasi Foods LLC, a leading developer and supplier of branded foods, and Stubb’s Legendary Kitchen, the country’s leading line of super-premium Bar-B-Q sauces, marinades and spice rubs, today announced plans to launch a new line of innovative snacks featuring the nationally recognized sauces from Stubb’s Legendary Kitchen.
Leading the launch will be the Stubb’s Spicy Bar-B-Q Beef Brisket Strips and Stubb’s Texas Teriyaki Beef Jerky, both available in August, 2008. More new Stubb’s meat snacks are planned for launch throughout 2008.
Thanasi Foods plans to release Stubb’s Spicy Bar-B-Q Beef Brisket Strips as the first brisket strip snack distributed nationally in the U.S.
“Our tender beef brisket has the overall profile, texture and quality of a steak cut that perfectly compliments C.B. “Stubb” Stubblefield’s Spicy Bar-B-Q sauce flavor notes,” commented Justin Havlick, president and CEO of Thanasi Foods. “We are proud to introduce this exciting new sub-category within meat snacks with such a quality product at a competitive price point. Additionally, we are pleased to introduce the Stubb’s items as USA-made snacks, which we feel is an essential value proposition for our consumers today.”
“As the largest and fastest growing super-premium brand of Bar-B-Q sauce, quality is always our top priority,” said Scott G. Jensen, president and CEO of One World Foods, Inc., brand owner of Stubb’s Legendary Kitchen. “The quality and innovation of Thanasi Foods’ new products is in perfect harmony with Stubb’s sauces, making these snacks delicious favorites among consumers who love a great Bar-B-Q flavor. We are pleased to be part of this winning combination.”
This initiative complements Thanasi Foods’ other successful nationally branded meat snack and salty snack lines by targeting additional retail channels and new consumer segments.
About Stubb’s Spicy Bar-B-Q Brisket Strips
Made from full-flavored beef brisket that is marinated in Stubb’s authentic Spicy Bar-B-Q sauce and smoked to perfection, Stubb’s Spicy Bar-B-Q Brisket Strips bring to mind the tenderness and flavor of a true Texas-style Bar-B-Q experience. Available August, 2008.
About Stubb’s Texas Teriyaki Beef Jerky
Thanasi Foods uses only selected whole-muscle, beef soaked in Stubb’s Texas Teriyaki sauce to create a delicious blend of sweet teriyaki flavor with a sesame-spicy finish. Available August, 2008.
For more information about the new Stubb’s Snack Foods, go to www.STUBBSBBQSNACKS.com.
About Thanasi Foods
Thanasi Foods LLC is a privately held, Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, Thanasi Foods’ branded snack products can be found in over 40,000 U.S. retail locations today with a growing retail share. For information about Thanasi Foods and the company’s products, visit the website at www.THANASIFOODS.com.
The recipe for a great Bar-B-Q doesn’t start with its ingredients on a piece of paper, but with the heart to create something great, a flavor that people will always remember. Born deep in the heart of Texas, Stubb always knew the recipe that made people tick - good music and great food. With that in mind, he created his first Bar-B-Q joint, Stubb’s Bar-B-Q, in Lubbock, Texas. Later, he followed his friends to Austin to continue combining meats, sauces, desserts and great live music. To this day, Stubb’s stays true to its tradition as the best Bar-B-Q in the nation. For more information, please visit www.stubbsbbq.com.
Note to editors: To receive product photos, or to interview a Thanasi Foods executive, contact Marilyn R. Kroner of Kroner Communications at 303/478-3044 or email@example.com.
Stubb’s is a trademark of Stubb’s Legendary Kitchen Inc.
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