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Anheuser-Busch Congratulates South Dakota Attorney General Larry Long for His Innovative Approach to Drunk-Driving Prevention


"24/7 Sobriety Program” Receives National Award Nomination

ST. LOUIS . – Anheuser-Busch applauds South Dakota Attorney General Larry Long for his continued work in helping prevent drunk driving through his “24/7 Sobriety Program” that requires and monitors sobriety of chronic Driving Under the Influence (DUI) offenders 24 hours a day, seven days a week. The program was recently recognized as a Midwest regional finalist for the Council of State Governments (CSG) National Innovations Award. An early and strong supporter of the program, Anheuser-Busch gave $10,000 in 2006 to help General Long expand the program to rural counties through the use of remote alcohol monitors.

“Research shows that repeat DUI offenders slip through the cracks and continue to drive drunk, which is why Anheuser-Busch supports initiatives like the 24/7 program that are needed to help fill loopholes in the criminal justice system,” said Carol Clark, vice president of Corporate Social Responsibility at Anheuser-Busch. “We applaud Attorney General Long for finding innovative ways to keep chronic drunk drivers off our roadways. And, as a longtime supporter of the Council of State Governments’ regional conferences, we commend the CSG for recognizing the success and importance of this program to help keep our communities safe.”

First launched as a three-county pilot in 2005, the 24/7 program is now implemented in 57 counties in South Dakota.

According to the latest data available from the U.S. Department of Transportation, in 2006, two-thirds of drunk drivers involved in fatal crashes had a blood-alcohol concentration (BAC) level of .15 or higher, nearly two times the legal limit. In South Dakota, nearly three-fourths of drunk drivers involved in fatal crashes had a BAC of .15 or higher.


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