SAP Extends Sponsorship Agreement with Ernie Els
Leading Business Solutions Provider and the World’s Truly Global Golfer Continue to Stay on Course
GEORGE, South Africa - December 19, 2005 - SAP AG (NYSE: SAP) and International Sports Management, Limited today announced a renewed multi-year sponsorship agreement with golf Major winner Ernie Els. The 2002 British Open Champion and two-time winner of the U.S. Open will continue to serve as the global golf ambassador for SAP, through December 31, 2008. As part of the sponsorship agreement, Els will continue to wear the SAP® logo on his headgear and golf apparel at all tournament outings. The announcement was made during the South African Airways Open.
“I’m once again delighted to be representing SAP, a global leader in their own game,” said Els. “I am thoroughly looking forward to building upon my successful partnership with SAP, and it is great to be able to announce publicly the continuation of our relationship on the occasion of the SAA Open in my home country.”
“Ernie Els and SAP are a natural fit—we are very excited to continue having him serve as an SAP ambassador,” said Marty Homlish, executive vice president and global chief marketing officer, SAP. “Ernie personifies the same winning attributes that make SAP the global leader in business software solutions—things like passion, pursuit of excellence, and determination.”
This sponsorship strengthens SAP’s use of golf as a primary channel for building and extending customer relationships around the world.
About SAP Sports and Entertainment Sponsorships
SAP sponsorships are used to re-enforce the SAP brand, provide a compelling technology showcase of SAP business solutions and for unique customer engagement. In addition to Ernie Els, SAP’s Global Sponsorship portfolio includes golf legend, Gary Player, title sponsor of The SAP Open tennis tournament in San Jose, California, USA, Corporate partner of the world-renowned Team McLaren Mercedes Formula One racing team and title sponsor of the SAP Arena in Mannheim, Germany near SAP’s global headquarters.
SAP is the world’s leading provider of business software solutions*. Today, more than 29,800 customers in over 120 countries run more than 100,600 installations of SAP® software—from distinct solutions addressing the needs of small and midsize enterprises to suite solutions for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at http://www.sap.com)
(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.
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