New Book Looks at Monetizing Broadcast Towers
WASHINGTON, DC -- NAB announced today the release of its first e-book titled Broadcast Towers: A Step-by-Step Guide to Making Money on Vertical Real Estate. Written by two prominent communications lawyers, Erwin G. Krasnow and Henry A. Solomon, the book provides never-before compiled information on the business, technical and legal aspects of tower ownership and the leasing opportunities available to broadcasters.
“Broadcast Towers has an ambitious and thorough scope, and will be a tremendously useful resource to stations, detailing how new revenue streams can be pursued using a station’s existing tower assets,” said NAB Senior Vice President of Science and Technology Lynn Claudy.
Broadcast Towers takes a comprehensive look at how broadcasters can generate new revenue streams through new tower leasing opportunities with wireless communications services, one of the nation’s fasting growing industries. The book also provides practical marketing advice, technical pointers and legal insights on how broadcasters can turn their towers into profit-centers and comply with federal, state and local laws governing matters such as safety, historic preservation, and the environment.
The e-book can be purchased at the NAB Store (www.nabstore.com) and is available for $39.95 USD ($35.95 USD for NAB Members). The NAB Store will also offer printed copies for an additional $4 USD. Broadcast Towers was edited by Scott Fybush, president of Fybush Media (www.fybush.com).
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