RealNetworks and Mattel Announce the Release of ’UNO Undercover’
New game takes classic favorite to the casual space under multi-year agreement
From Casual Connect Seattle, digital entertainment services company RealNetworks(R), Inc. (Nasdaq: RNWK) and Mattel, Inc. today announced the release of “UNO Undercover(TM).” This casual game adaptation of America’s number one card game was developed as part of Real and Mattel’s exclusive multi-year agreement announced at last year’s Casual Connect Seattle. Mattel and Real have since been working together to deliver some of Mattel’s most recognizable games for downloadable PC and online game play throughout the world on Real’s extensive distribution network.
“We are pleased to be working with Real’s strong casual games development team to bring players new and dynamic ways to enjoy one of our flagship brands, UNO(R).” said Cynthia Neiman, vice president, digital play for Mattel, Inc. “UNO Undercover” brings a fresh, light-hearted, engaging story element to the classic game play that will allow fans to enjoy UNO in a new way and also introduces our family-friendly brand to new players around the world"
“UNO Undercover,” is an interesting twist on the classic favorite card game UNO, which was originally developed in 1971 and has since sold more than 200 million games in more than 80 countries. This new adaptation includes a cast of appealing characters including the story’s star, Felicia Blue, a retired spy and family woman of action who achieved childhood fame as an UNO prodigy. Casual gamers will help Felicia sleuth her way through the professional world of UNO, consisting of international spies and smugglers. In addition to the story mode, players can choose to play the classic game with up to three computer-controlled competitors.
“’UNO Undercover’ is a fun, interactive take on a classic family favorite,” said Matt Turetzky, vice president of content and non-PC platforms for Real’s Games Division. “With the game’s mystery storyline and an original cast of characters, this new format of UNO adds a unique contemporary twist to a true perennial powerhouse.”
As a leading publisher, developer and distributor of casual games -- the fastest growing category of PC games -- Real was chosen by the world’s largest toy and game manufacturer, Mattel, for its extensive distribution network and prominence in the industry.
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