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2008 SINOCES Concludes With Largest Event In Show History


WEBWIRE

CEA Sponsors New Green Zone and Conference Program Focused on Environmentally Sustainable Technology Solutions
Arlington, Virginia

The China International Consumer Electronics Show (SINOCES) concluded Sunday, July 13 in Qingdao, China, with the largest exhibit space in show history, featuring more than 500 exhibiting companies and drawing 61,000 attendees. Co-sponsored by the U.S.-based Consumer Electronics Association (CEA)®, the 2008 SINOCES, China’s largest exhibition of consumer technology, was held July 10-13, 2008, in Qingdao, China.

The fifth annual SINOCES attracted 61,000 attendees traveling from across the globe, down slightly from 63,000 attendees in 2007. Industry professionals experienced the latest products across the largest show floor in SINOCES history, comprised of 36,000 square meters, up from 35,000 square meters in 2007, and featuring 502 global exhibitors, an increase from 430 companies in 2007. Major industry buyers and retailers were in attendance, including Walmart, Best Buy and J&R.

“According to CEA market research, Chinese consumers are purchasing more consumer electronics products than ever, with the Chinese CE market set to top $100 billion dollars by 2009. SINOCES serves as a launch pad for U.S. companies looking to introduce their new products into the booming Chinese marketplace,” said Gary Shapiro, president and CEO, CEA. “The growth of the 2008 SINOCES mirrors the strength of the global consumer technology industry and through CEA’s partnership with the China Electronic Chamber of Commerce (CECC) we look forward to the further expansion of this dynamic, global event.”

CEA’s Shapiro delivered a keynote address on opening day, Thursday, July 10. Shapiro discussed the growing consumer electronics industry, the importance of free trade in a global marketplace and environmental stewardship.

Several companies launched new product lines at SINOCES including Wherever TV’s new receiver, which delivers international TV channels to televisions via a broadband internet connection, and Kingston Technology’s new first-ever flash memory card with pre-stored songs and music. Additionally, the SINOCES show floor featured the 2008 CES Innovations Design and Engineering Awards showcase, highlighting the 2008 honorees awarded for their cutting-edge product designs.

CEA and Vogel Burda Media’s (VBM) CHIP magazine, produced a “Green Zone” on the show floor, highlighting the latest environmentally friendly technology products emerging in the Chinese marketplace. Exhibitors and products on display in the Green Zone included Epson’s energy-saving printer and projectors; Gigabyte, which enabled attendees to experience its “green” PC peripheries and Hanvon’s environmentally-friendly and energy efficient Graphic Tablet.

CEA and CHIP also sponsored and produced the “Future of Green Technology” conference program, focused on technology’s advancement into the green space through design, sustainable manufacturing and corporate responsibility initiatives.

For more information on the 2008 SINOCES, visit www.SINOCES.com.

CEA’s flagship event, the 2009 International CES, the world’s largest tradeshow for consumer technology, will return to Las Vegas, January 8-11, 2009. For more information on the 2009 CES, including conference sessions, keynote announcements and registration information, visit www.CESweb.org.



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