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Chase Home Finance Launches ChaseMarketingZone Website


Brokers and correspondents can now create professional, customized marketing materials for home equity products

Iselin, N.J. December 16, 2005 – Chase Home Finance has created, a powerful marketing support center that allows brokers and correspondents to quickly create customized ads, flyers, faxes and e-mails for their customers and prospects. The website now also features Chase home equity products, enabling users to incorporate these product offerings into their marketing materials.

“The website was designed to meet the needs of busy professionals who want fast results and no complications,” said Walter Galler, Vice President, B2B Home Equity Marketing. "Chase-approved brokers and correspondents know that clear personalized marketing tools are critical to their success. enables them to create high-quality, professional materials that enhance their credibility and resonates with their audience.’s step-by-step format is so easy to use that brokers and correspondents can fully utilize the benefits the first time they log in.

“These materials also allow brokers and correspondents to reduce their spending on outside marketing resources while delivering marketing materials to customers faster,” Galler said. users can build marketing materials by selecting everything from the language and audience-specific images to a variety of ready-to-use messages for individual Chase mortgage and home equity products from Chase, the home finance division of JPMorgan Chase (NYSE: JPM). The marketing materials are private labeled with the logo and contact information provided by the user, so a printer-ready PDF can be printed from the desktop, or forwarded to an external print shop electronically. users can save their marketing materials in an online “filing cabinet” for easy access and updating. They can also take advantage of the website’s integrated email functionality to electronically distribute marketing flyers to their customers.

Chase Home Finance originates more than $150 billion in mortgages and home equity annually and services a portfolio of more than $500 billion in residential mortgage and home equity outstanding balances. Its parent company, JPMorgan Chase & Co. (NYSE: JPM) was created by the 2004 merger of JPMorgan Chase and Bank One Corp. and is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. Information about the firm is available at


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