A DC Metro-Area First Among PR/Ad Agencies: Online Video

Falls Church, VA—July 17, 2008--Fletcher Prince (http://www.fletcherprince.com), a Falls Church, VA-based advertising and public relations firm, announced the launch of its online video series. Fletcher Prince is the only Washington, DC-area advertising or public relations agency that features video on the home page of its website.

Online Video Statistics
According to ComScore:
• Americans viewed 11 billion videos in April alone. 4 billion of those videos were on YouTube.
• The average online video is just under 3 minutes in duration.
• 71% of Internet users (135 million people) watch online videos.
• YouTube video fans watch nearly 50 videos a month.

Solutions Research Group reports...
• Internet users ages 12 and up watch an average of 36 minutes of online video daily.
• 74% of Internet users between the ages of 25 and 41 years of age consider their computer to be more of an entertainment device than their television.

About the Videos
Fletcher Prince features its videos on its YouTube channel (http://www.youtube.com/fletcherprince), as well as on its website (http://www.fletcherprince.com). The videos, which are three minutes long or less, present marketing communications tips. One video is a humorous commentary on public relations, set against the backdrop of Washington, DC monuments. Another video explains the company’s approach to graphic design projects, while another features an explanation of podcasts.

“What better way to show off our creative marketing and PR skills than through online video?” says Fletcher Prince video production staffer Ross Putman.

A Small Company Stands Out
“Video differentiates Fletcher Prince’s website from the websites of other advertising and public relations agencies in the area,” said David Hyson, co-owner and creative director at Fletcher Prince. “It also gives our company a chance to provide something useful to people who visit our website. We want to provide tips that small businesses and nonprofits can use whether they hire Fletcher Prince or not.”

Delivering What Internet Visitors Expect in a Website
Fletcher Prince co-owner Mary Fletcher Jones added, “These days, people expect to see interactive content, such as online video, when they visit websites.” The company recommends online video promotions to nearly all its clients.

About Fletcher Prince
Located in Falls Church, Virginia, Fletcher Prince is an advertising and public relations firm. Fletcher Prince’s major clients include the National Vaccine Information Center and the Florida Education Association.

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Contact Information

Mary Fletcher Jones

Principal

Fletcher Prince

Contact via E-mail