PC-TV Tuner Market to Get Boost from European and Asian Shift to Digital TV, US Move to Mobile ATSC M&H Services

SCOTTSDALE, Ariz., July 2008 - The adoption of digital PC-TV tuners will accelerate in Europe as Digital Terrestrial TV (DTT) services continue to expand there. Asia, China and India will present strong growth opportunities. North America is expected to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast TV (MDTV) services are introduced by major US TV stations. The high-tech market research firm In-Stat http://www.in-stat.com cautions that the uptake of PC-TV tuners is not guaranteed, as they face challenges from a wide variety of options, consumers now have to use computers to gather and view a wide range of video content.


“The challenges to PC-TV tuner adoption include easy-to-use Cable, TelcoTV, and satellite TV services that provide high quality Video-on-Demand, Internet distributed video content, IPTV services, and mobile broadband, such as 3G, WiFi, and WiMAX,” says Gerry Kaufhold, In-Stat analyst. “While some European cable and satellite operators allow the use of digital PC-TV tuners with conditional access to receive premium content, the US market will take some time to implement CableLab’s tru2way technology. Microsoft also needs to improve their internal support for multiple tuners in a PC.”


Recent research by In-Stat found the following:

* By 2012, there will be 30.8 million PC-TV tuners sold annually, with a total retail value of US$1.7 billion.
* Western Europe and Japan lead in the uptake of digital PC-TV tuners.
* In 2005, 60.1% of PC-TV tuners shipped were analog, but the analog tuner market share dropped to 48.3% in 2006, and then to 39.7% in 2007.

Recent In-Stat research, Worldwide PC-TV Tuners: Driven by Digital Broadcasting (#IN0804070ME), covers the worldwide market for PC-TV tuners. It provides unit shipment, revenue, and average selling price forecasts for analog and digital PC-TV tuners by region through 2012. Regional market drivers and barriers are analyzed, along with industry trends.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=162 or contact a sales representative: http://www.instat.com/sales.asp

The price is $3,495 (US).

This research is part of In-Stat’s Multimedia Entertainment Equipment service. Multimedia-enabled consumer electronics devices are at the center of today’s digital entertainment experience. In-Stat’s Multimedia Entertainment Equipment (MMEE) research service identifies, examines, and forecasts several of these rapidly evolving consumer electronics devices on a worldwide scale. The MMEE service also uses primary research to better understand consumer perspectives on these products, to include purchasing intentions and product usage trends. The MMEE service examines key product manufacturers, discusses competitive business models, and provides the market shares of key manufacturers. A detailed examination of product technologies and features is also provided in most reports, including Bill of Materials forecasts with an emphasis on semiconductor content.