Announcing New Slammers(R) Starburst(R) Single-Serve Fruit & Cream Smoothies
NORTH PALM BEACH, FL -- 12/17/2004 -- If you love the outrageous flavors of Starburst® Fruit Chews, the makers of Slammers® Ultimate Milks and Milkshakes have a treat for you. Slammers® Starburst® Fruit & Cream Ultimate Smoothies from Bravo! Foods International (OTC BB: BRVO) will soon be available nationwide at convenience, grocery, mass merchandise and warehouse outlets near you.
The Slammers® Starburst® Fruit & Cream Smoothies include a blend of milk and natural juice and will first come in four Starburst® flavors including Orange Cream, Strawberry & Cream, Mixed Berry and Peach with additional flavors to come later in 2005. The Slammers® Starburst® Fruit & Cream Ultimate Smoothies boast 70 percent of the recommended daily allowance of vitamin C and 20-25% of the RDA of nine additional vitamins.
“We’ve created an exciting new snack by taking delicious Starburst® candies and putting them in a bottle,” said Roy Warren, Bravo! Foods’ CEO. “We’ve had tremendous success with our great tasting Marvel® Slammers® Ultimate Milkshakes, Slim Slammers®, Pro Slammers® and other Slammers® products and look forward to the success of this partnership as well.”
The Slammers® Starburst® Fruit & Cream Smoothies will come in 14oz. shelf-stable bottles that can be stored without refrigeration for up to six months. The long shelf life and ambient temperature storage capability is due to a combination of unique processing and packaging. Suggested retail price is $1.49 - $1.69 each, depending on the channel.
Bravo! Foods also plans to bring other famous Masterfoods USA products to consumers next year. Keep your eyes out for such favorites as Slammers® Milky Way® reduced-fat fortified milk with the rich, creamy, mouth watering taste of a Milky Way® bar and Slammers® 3 Musketeers® which will be made with low-fat milk, and will have no added sugar to combine a great nutritional, guilt-free beverage with the terrific flavor of a 3 Musketeers® Bar.
In September, Bravo! Foods International announced it had signed a licensing agreement with Masterfoods USA, a division of Mars, Incorporated, to produce and market Starburst® single-serve, and other fortified milk products under the company’s Slammers® brand.
About Bravo! Foods
Bravo! Foods International Corp. licenses, markets, distributes and sells flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Mexico and eleven Middle East countries. The milk is available in the United States through production agreements with milk processors. It is currently available in five flavors under the brand name Slammers®, and can be purchased in retail outlets throughout the country and in some international markets. For additional information visit http://www.bravobrands.com.
About Masterfoods USA
Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world’s leading food manufacturers. With more than $5 billion in annual sales, the combined food, petcare and snack segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, N.J., Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world’s favorite brands, including M&M’S® Brand, SNICKERS® Brand, UNCLE BEN’S® Brand, PEDIGREE® Brand Food For Dogs and WHISKAS® Brand Food For Cats. For additional information, visit http://www.masterfoodsnews.com.
Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company’s filings with the Securities and Exchange Commission.
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