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AOL Launches; Upgrades AOL Money & Finance Features


New Site to Focus on Consumer and Personal Finance Issues

New York, NY .– AOL announced the launch of WalletPop,, a new personal finance site and a spin-off of AOL Money & Finance, The new site will help consumers survive and thrive in today’s economy by focusing on all aspects of consumer and personal finance, while AOL Money & Finance will continue to focus on business and investing news, tools and analysis. AOL Money & Finance is one of the most visited finance sites, with more than 15.2 million unique visitors each month and more page views than any other financial site.*

In addition to WalletPop, AOL Money & Finance recently launched real-time quotes on its stock pages, a new financial video hub and has upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.

“WalletPop provides consumers something they increasingly need: a comprehensive, accessible, and community oriented site focused exclusively on the money matters of real people, such as debt management, finding the best deals, saving, retirement, insurance, mortgages, banking, taxes and more,” said Marty Moe, Senior Vice President, AOL Money & Finance, Weblogs, News, Sports and KOL. “With the launch of WalletPop, along with the new features on our main AOL Money & Finance site, there is no more comprehensive and useful group of financial sites available.”

The growing stable of WalletPop bloggers includes well-known consumer finance experts, and the lineup of original features will offer a compelling vehicle for advertising partners to reach an engaged and targeted audience.

WalletPop and Money & Finance are supported by AOL’s digital advertising business, Platform-A,, which will continue to offer relevant advertising opportunities in both display advertising as well as content-targeted links on the Web site, with ad-rich areas including taxes, mortgages, insurance, banking, debt management and retirement.

New features and tools include:

Latest Deals from the Web: Powered by Relegence, this will provide real-time information on deals aggregated from sites across the Web. For example, WalletPop users will know within minutes if a deal site reports a heavily-discounted item,

Q&A with Experts: Consumers can enter a question and experts, as well as community members, will answer. WalletPop marks the first major AOL site integration with Yedda, a question and answer platform acquired by AOL last year,

The Economizer: The Economizer is AOL’s hub for surviving and thriving in today’s economy. This section will pull money-saving content from across the AOL network and provide it in one convenient location to help consumers cut costs, get deals, make more and beat debt. It is filled with tools, tips and the latest information from WalletPop, AOL Money & Finance, AOL Small Business, MapQuest, AOL Travel, AOL Autos, AOL Health and more. For example, MapQuest’s gas portal provides information on gas prices for more than 100,000 stations around the country as well as stations offering diesel and alternative fuels. Users can input a zip code and see a comparative list of gas prices in a specific area,

Daily Deal: Each day, WalletPop bloggers will identify a great money saving deal either online or offline for users to take advantage of and to share,

Ask the Dolans: In addition to regular blog posts, each Friday, renowned money experts Ken & Daria Dolan will answer a money question via video posed by a reader and chosen by the WalletPop editorial team,

In addition to the above, WalletPop, which was originally launched as a consumer blog last year, will include daily and breaking news feeds, personal finance tips, photo galleries, video, quizzes, blog posts on consumer and personal finance and more.


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