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AT&T and USA Basketball Announce New Marketing Agreement


AT&T Wireless, AT&T blue room, AT&T U-verseSM TV to Feature Exclusive USA Basketball Content for Fans

Colorado Springs, Colorado.-USA Basketball and AT&T Inc. (NYSE:T) today announced a new agreement that makes the global communications company an Official Partner of the USA Basketball Men’s Senior National Team.

This wide-reaching agreement will provide AT&T and its customers with exclusive USA Basketball team online and Video on Demand content. Along with exclusive wireless and online content, AT&T will also feature its products and services through special USA Basketball-themed marketing materials.

Fans can connect to exclusive USA Basketball content today through AT&T blue room ( and soon through AT&T CV on AT&T 3G wireless handsets, and on AT&T U-verseSM TV via AT&T Team USA On Demand. Fans will enjoy access to exclusive behind-the-scenes footage including selection of the team, USA Basketball Training Camp, exhibition game highlights, USA Basketball video segments, interviews with athletes and coaches and other vignettes. AT&T blue room and AT&T Team USA On Demand will keep fans connected to the U.S. Olympic Team with webcasts and footage of events, plus exclusive interviews with Team USA hopefuls.

In addition to content, AT&T will launch a “USA Basketball Communicator,” an AT&T-developed branded downloadable widget for users to view USA Basketball news, information, and schedules. Fans can go online and download the “USA Basketball Communicator” from the AT&T blue room or

“The dedication, teamwork, and commitment of our USA Basketball Senior National Team exemplifies the Olympic spirit,” said Jim Tooley, USA Basketball executive director. “We are pleased to partner with AT&T to offer fans exclusive content, connecting them to this extremely committed and hardworking team and the excitement of the 2008 Olympic Games in Beijing.”

“As a proud sponsor of the U.S. Olympic Team, we’re thrilled to add another great sport to our roster,” said Jason Simpson, AT&T director of Olympic integration. “We’re excited to offer fans across the country unique USA Basketball content, consistent with our goal to connect consumers to the athletes through as many venues as possible.”

AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. In addition to supporting USA Basketball, the company serves as an official partner for several National Governing Bodies, including USA Diving, USA Track & Field, USA Gymnastics and USA Swimming.


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