AOL and Universal Pictures Tempt Movie Fans with ‘The Dragon Emperor’s Challenge’
Games and Sweepstakes Inspired by ‘The Mummy: Tomb of the Dragon Emperor’ Now Available Exclusively on Moviefone
New York, NY.– AOL and Universal Pictures have teamed to debut a thrilling online adventure for movie fans and gamers alike: “The Dragon Emperor’s Challenge” – a series of eight games inspired by Universal Pictures’ upcoming epic adventure “The Mummy: Tomb of the Dragon Emperor.” The promotion also includes a sweepstakes with daily prize giveaways and Grand Prizes valued at more than $20,000.
“The Dragon Emperor’s Challenge” is available exclusively on Moviefone, http://www.moviefone.com, one of the Web’s most visited online destinations for movie and celebrity news, tickets and original features and interviews. Players can test their skills with entertaining games such as “Yeti Throwdown” and “Silk Road Race,” and they can register for the Grand Prize Sweepstakes, which features epic prizes including a trip for two to China, a family vacation to Universal Studios Hollywood or Universal Orlando, and a deluxe home theater system. Fun daily giveaways include Papa John’s gift certificates, “The Mummy: Tomb of the Dragon Emperor” game for Nintendo Wii and “The Mummy” and “The Mummy Returns” Deluxe Edition DVDs.
Users can access the games, film information and special behind-the-scenes content via Moviefone’s exclusive Mummy hub: www.moviefone.com/themummy.
“AOL’s Moviefone provides access to a highly engaged audience and offers the ideal venue to help build awareness for ‘The Mummy: Tomb of the Dragon Emperor’,” said Doug Neil, SVP Digital Marketing, Universal Pictures. “These games complement the combination of action and adventure that have made ‘The Mummy’ films so successful.”
“This partnership with Universal is the latest in our ongoing efforts to help studios develop new and innovative ways of creating awareness for their upcoming releases,” said Kristin Rolla, Director of Business and Content for Moviefone. “Each of these eight games will help build anticipation for the latest chapter in the ‘Mummy’ series while providing a fun filled outlet for game play.”
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