GayTravel.com & Advantage Rent A Car Form Strategic Alliance

GayTravel.com & Advantage Rent A Car announced a comprehensive working relationship today in an effort to provide greater value to the LGBT community. “Today is a landmark day for GayTravel.com and for the LGBT Community", said Cara Lyn Greco, CEO of GayTravel.com. “Advantage Rent A Car is a high quality organization who has made a significant commitment to the LGBT Community. We believe our GayTravel.com Family Members and the LGBT community at large will be proud to have such a great travel partner as Advantage Rent A Car”.

"We’re excited about our relationship with GayTravel.com and the LGBT Community”, said Advantage’s Chairman, Denny Hecker. “It is important for us to work with quality partners like GayTravel to develop relationships that provide value to the LGBT Community. We’re dedicated to building special relationships with our customers – ones where our friendly, personalized service provide a comfort level and trust that is second to none.”

As a first step in this process, Advantage Rent A Car has committed to a series of survey and outreach activities. This includes a series of surveys to be conducted on GayTravel.com and at major LGBT community events. “We want to listen - to know what is important to the LGBT community - to understand the travel wants and needs of community members, then find creative, sincere and cost-effective ways to respond to those wants and needs”, commented Mr. Hecker.

This summer, Advantage Rent A Car and GayTravel.com will co-sponsor an educational and consumer feedback booth at the LGBT Pride Festival in San Diego. There, Advantage will introduce ‘The GayTravel Advantage’ initiative, offering fantastic giveaways. Advantage Rent A Car will also deploy a team of representatives to listen to consumers ideas and expectations for unique car rental experiences. GayTravel.com and Advantage Rent A Car anticipate attending other events like Pride San Diego as part of their, ‘Commitment To The Community’.

About Advantage Rent A Car
Advantage Rent A Car is privately held by Denny Hecker Family Ventures, with headquarter operations in Minneapolis, Minnesota, and whose principal business location is in San Antonio, Texas. Advantage serves travel and leisure, lifestyle, business, government and insurance replacement rentals in more than 100 U.S. locations and 36 affiliates internationally. Advantage is America’s first major car rental company committed to going 100 percent green and providing environmentally conscientious travelers with a fleet of 100 percent fuel efficient vehicles by the end of 2010. For a complete list of car rentals, locations, franchise opportunities, promotions and other information, please visit www.advantage.com.

About GayTravel.com
GayTravel.com is committed to being the world’s leading resource for gay and lesbian travel related information, services and products. To find gay cruises, gay tours, gay hotels and more visit www.gaytravel.com.

Contact Information

Zachary Mikles

Media Editor

GayTravel

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