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Trailer-Blazing Help From Ford Keeps Cancer Charity Out In Front


BRENTWOOD, Essex, 15 December, 2005 – Motorists will be alerted to The Prostate Cancer Charity’s awareness campaign by the latest liveried trailer in Ford of Britain’s truck fleet.

The charity has joined forces with Ford’s Transport Operations team to spread the message that men should be more aware of the symptoms of prostate cancer.

Ford has liveried the sides and back of one of its parts delivery trailers with The Prostate Cancer Charity’s eye-catching “Real Men Know All About It” campaign. Around 10,000 die each year in this country from the disease – the most common cancer diagnosed in men.

The trailer takes to the road this month and will travel throughout Britain displaying health advice aimed at male car and lorry drivers.

John Neate, chief executive of The Prostate Cancer Charity, said: “This is like having our own 40ft long mobile billboard travelling the highways and byways of the UK, which is a great way of getting our important message across – especially to men who are often hard to reach.

“We are very grateful to Ford for this opportunity. We hope that truck spotting enthusiasts up and down the country will help us track the progress of our awareness campaign by logging any sightings on"
Ford Transport Operations runs a fleet of trailers which move components between the company’s plants across Britain. The sides and rear of trailers are also used for Ford’s own advertising of new models such as the all-new Focus.

Roger Rogers, Ford Transport Operations manager, said: "Ford Dagenham supports The Prostate Cancer Charity in a number of ways, including fundraising from an employee five-a-side football match and wristbands worn to increase awareness.

“Managers and trade union are encouraging male workers to have regular health checks and the advice is getting through. Now our trailer will take The Prostate Cancer Charity’s message on the road for all to see and hopefully act on.”

Transport Operations is based at Ford’s Dagenham estate, in Essex, where rail, road and sea transport routes converge. Rail and sea are used to export Ford Transits and Jaguar cars from their production plants in Britain. The charity’s specialist nurses have talked to Ford Dagenham employees about prostate cancer awareness.


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