Leading Artists, AT&T to Produce Exclusive Tracks for Athletes Competing in 2008 Beijing Olympic Games
Consumers Can Connect to Team USA Through Songs by 3 Doors Down, Colbie Caillat, Clique Girlz, Sheryl Crow, Lady Antebellum, Nelly and Other Top Artists
Proceeds From Music and Ringtone Downloads Benefit Team USA
San Antonio, Texas, July 2008
Need a snazzy tune to help you run longer, leap higher, swim faster or live life with a little more zest? Check out what leading artists are recording for the world-class Team USA athletes as they prepare for and compete in the 2008 Olympic Games in Beijing.
AT&T Inc. (NYSE:T) today announced that several of today’s headlining artists — including 3 Doors Down, Army of Me, Colbie Caillat, Clique Girlz, Sheryl Crow, Flipsyde, Lady Antebellum, Mere, Nelly and Kate Voegele — will record exclusive tracks for the AT&T Team USA Soundtrack to inspire and support U.S. Olympic Team athletes as they pursue their dream of competing in the Olympic Games.
The music — debuting during the NBC and Telemundo broadcasts of the 2008 Olympic Games — will offer motivational songs for Team USA, youth, sports enthusiasts, music aficionados and U.S. Olympic Team fans across the country. The songs will be available for download only during the Olympic Games in August through AT&T MEdia™ Net on AT&T wireless phones and online at att.net/TEAMUSA. Consumers can also access music through NBCOlympics.com. The proceeds from the tracks will benefit Team USA. Other artists who will participate in the AT&T Team USA Soundtrack will be announced later.
“The Team USA Soundtrack really represents the spirit of the Olympic Games,” said Jamie Butcher, vice president of AT&T Brand Sponsorships. “Top musical artists are joining together to inspire and encourage Team USA, and fans have the opportunity to connect with and support athletes by downloading the soundtrack. It’s another terrific opportunity to show our support for these amazing athletes and demonstrate how AT&T is truly evolving into an entertainment brand.”
NBC will feature excerpts from the songs and music videos from certain artists in its Olympic Games coverage. NBC will promote the soundtrack through NBCOlympics.com and will point users back to ATT.net for purchase and download. AT&T wireless customers will also have the option to purchase ringtones and Answer TonesSM featuring the exclusive songs.
“The support we’re receiving from these artists and the fans is amazing,” said Michael Phelps, who won eight medals, including six gold medals, at the 2004 Olympic Games in Athens, and will try to win as many as eight more in Beijing. “I know this soundtrack is something we will all be able to enjoy while we’re in Beijing and will help motivate us to compete at our very best.”
Gymnast Nastia Liukin said, “There’s nothing like training or performing to a great song, and it’s so exciting that these artists were willing to produce songs to encourage us at one of the largest competitions of our lives.” Liukin has won nine world championship medals and is expected to contend for the all-around gold medal in Beijing.
Sheryl Crow said: “It’s really inspiring to see world-class athletes compete and give their all at the Olympic Games. It’s my job as an artist to encourage others through music, and I’m honored to work to support Team USA through this soundtrack.”
Brad Arnold, 3 Doors Down, said: “This was a one-of-a-kind opportunity to connect fans to our music and support our athletes as they go for the gold. All of the artists coming together really shows just how meaningful the Olympic Games are.”
Today’s announcement is the latest move by AT&T to help U.S. Olympic and Paralympic athletes train and compete for the 2008 Olympic Games in Beijing. AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee.
AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. In addition to supporting USA Gymnastics and USA Swimming, the company serves as an official partner for several National Governing Bodies, including USA Track & Field and USA Diving.
The AT&T Team USA Soundtrack is an important part of AT&T’s mission to connect people with their world, everywhere they live and work, and do it better than anyone else.
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