Business Owners Increase Profits During In A Slow Economy
United States of America (Press Release) July 1, 2008 – By eliminating a specific set of marketing mistakes, business owners find their profits increase quickly, even in a tight economy. Don Schenk from ideapage.com calls these mistakes “The 25 Profit Thieves.”
When asked about profit thieves, Schenk says, “Business owners and their managers are usually not aware of these specific problems until the ‘profit thieves’ start eating away at their business, and the situation becomes noticeably worse when the economy is slow. By eliminating the profit thieves, owners will find their business increases quickly, no matter what the state of the economy.”
He continues, “Owners frequently copy the style and appearance of businesses in their profession, and make their own business look, feel, and sound just like the others. This is precisely the wrong approach.” Schenk asks, “Exactly why should customers buy from you instead of another? How do people decide to purchase from you when you look like all others, sound like others, and your product is similar to the others? It pays to stand out, to be different.”
Owners can find themselves on the financial roller coaster – business up, business down, up, down, up, down. This is because a lag time exists between most marketing and the income. The marketing and sales planning the owner didn’t do 3 or 4 months ago is negatively affecting the business now. Once the owner understands how to plan 18 months out, the business can finally get off the money roller coaster.
He says, “A Website is probably the best brochure a business owner can have, but only if the Website is promoted correctly. However, most business owners don’t have a clue as to how to make the Web attract more business. They just stick a Website on the Internet and wonder why nothing happens.”
And Schenk claims he added 2 words to a Yellow Pages advertisement which gave it a 982% increase in response. He says, “These had to do with the wording of a guarantee, but most small business owners are not aware of how to use this effectively.”
Business owners who want to increase profits even in a slow economy can download a free 93 page e-book “The 25 Profit Thieves – Why Some Business Owners Make A Fortune While Others Struggle Just To Survive” at http://www.ideapage.com. In it they will discover how their business can make more money immediately and become more profitable.
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