Brightstar Launches New BlackBerry Program for Verizon Wireless Indirect Channels
Partnership Leverages Long-Standing Relationships to Increase Product Access for Agent and Retailers
Miami, FL and Waterloo, ON –Brightstar and Research In Motion (RIM) (NASDAQ: RIMM; TSX:RIM) announced today that they have expanded their existing distribution relationship, launching a dedicated program to increase availability of BlackBerry® smartphones in Verizon Wireless indirect channels.
R. Marcelo Claure, Brightstar’s president & CEO, said “RIM is a phenomenal success story and their smartphones are in high demand by our customers and by consumers. RIM has tapped Brightstar to help increase access to their extremely popular products, strengthening their distribution strategy and improving their speed to market.”
The new channel program launched by Brightstar delivers innovative marketing, sales, inventory management and credit management programs to national retailers and local agents of Verizon Wireless, one of the nation’s leading wireless carriers serving over 67 million customers. The program will help bring BlackBerry smartphones to thousands of additional indirect points of sale faster, to better meet the high demand for BlackBerry products by consumers throughout the U.S.
Agents and retailers expressed excitement about the new program. “BlackBerry smartphone sales are the fastest growing opportunity for our business, and with those devices now being a part of the overall product portfolio at Brightstar, we will have better access and unmatched support for our BlackBerry sales,” said Kevin Elder, president and CEO of Go Wireless, a major Verizon Wireless indirect agent.
This latest program builds on the significant success the two companies have achieved working together since 2005. To date, Brightstar and RIM have increased availability and penetration of BlackBerry smartphones serving both network operators and independent agents. Among the regions Brightstar currently supports on behalf of RIM are Latin America, the Caribbean and the U.S.
Mark Guibert, vice president, corporate marketing at Research In Motion said, “Brightstar and RIM have a successful history of working together to expand the reach of BlackBerry smartphones. Brightstar’s excellent customer relationships and logistical efficiencies have been of great benefit to RIM.”
Brightstar is also an authorized distributor of BlackBerry Authentic Accessories throughout the Americas. In Latin America and the Caribbean, Brightstar helps bring BlackBerry smartphones to 65 network operators in 36 countries, streamlining the supply chain and delivery of BlackBerry products.
Brightstar Corp. is a global leader in customized distribution and supply chain solutions for the wireless industry. With global headquarters in Miami, FL, Brightstar operates sales, distribution and manufacturing facilities in 50 countries on six continents, giving it the largest global reach for its customers. Recently, Brightstar was named a Global Growth Company by the World Economic Forum, an exclusive list of 142 companies recognized for being visionary and fast growing businesses that have exceptional executive leadership and redefining their respective industries. The company provides solutions to more than 30,000, network operators, MVNOs, retailers, resellers, and independent agents around the world, and also represents the world’s leading wireless manufacturers. The company exceeded $4.8 billion in gross revenues in 2007. For more information, visit www.brightstarcorp.com.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com
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