Local Advertising the Big Winner
In today’s climate of business, that is a declining market as the USA appears to be going in to recession, it is important to think about advertising again. Over the last couple of years the amount of a publicity required has decreased fro a lot of businesses.
Now that economic climate is starting to slow down again small business is one of the first that will be affected. Some people have already started to cut back on luxury items. This has once again brought many to the point of looking for places to promote their business.
You could advertise in a periodical that is delivered in the local area. It is expensive but dose work to some degree, the problem is that the majority of businesses come from within 5 kilometers. IF you live on the boundary of the periodical, this in effect will cuts down the power of the publicity by half.
So I decided to build a mapping system for a web site, 3w.localspecial.com.au where the search area is centered on the location that you live or work in and the search distance can be varied so as to give the user control over the search. As an advertiser this means that my business is targeting the people who are looking for a product in the area that is searched in.
Advertising on the Internet is becoming more and more popular as the younger generation grows up; they are more familiar with how to find what they are looking for in cyber space.
Currently I am offering this service to businesses in brisbane I have put a price of $22 a month(+gst) on it but also have added a fail safe for people who are not convinced, that is a pay per view for their adds of 10c, up to a maximum of $20 (+gst)per month.
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