Irdeto Selected to Protect Content & Business Model Protection to Chinese Cable Networks in Hebei and Xinjiang
Over two million smartcards to be deployed
Beijng, China . - Irdeto, a leading expert in content and business model protection solutions and services, today announced that Hebei Broadcasting and Television Information Network (Group) Co., LTD and Xinjiang Broadcast & Television Transmission Network have chosen the Irdeto DVB conditional access solution for their digital migration process. With these agreements, Irdeto is slated to deliver two million smart cards to both of these cable networks over the next 24 months.
Hebei is China’s sixth largest province with 67.4 million people and with nearly 6.5 million cable TV subscribers. Hebei Broadcasting and Television, a provincial-level cable TV network operator, selected Irdeto to simulcrypt with its existing conditional access system and has agreed to purchase 1 million smart cards to be delivered within the first 18 months of deployment.
Xinjiang province in Western China is home to an estimated 1.3 million cable TV subscribers. The Irdeto DVB conditional access solution was selected by Xinjiang Broadcast & Television Transmission Network to securely enable the sale of high quality, premium content to its subscribers.
These two digital migration projects demonstrate the speed at which China’s middle class is growing as well as the impact that the government-backed initiative is having on the adoption and migration of digital TV broadcast in China. As a result, China is seeing an increase in digital cable television enabling the delivery of new levels of viewing experiences to the world’s most populous country.
“Piracy is an ongoing battle for all cable operators worldwide, so with an unprecedented industry record of seven years with no piracy-related smart card swaps, Irdeto was the clear choice for our digital migration project,” said Mr. Jiao, GM of Hebei Broadcast & Television Information Network (Group) Co., Ltd.
“Irdeto’s proactive security strategy and flexibility allows us multiple ways to sell and package our content, which was exactly what we were looking for,” stated Mr. Su Hao, General Manager of Xinjiang Broadcast & Television Transmission Network Corp. “The solution is also very scalable which will set a solid and flexible foundation for our future digital TV development.”
“As China’s digital migration continues to pick-up momentum prior to the 2008 Beijing Olympic Games, Irdeto will continue its support of cable operators like the ones in Hebei and Xinjiang to protect their content and revenues as they move into the new era of digital TV broadcasting,” stated Graham Kill, CEO of Irdeto.
As of 2007, China had 151 million cable subscribers with the number expected to grow to 197 million by 2012, according to research by Media Partners Asia Ltd (MPA). Over the same period, the number of digital cable TV subscribers is expected to dramatically increase 540% from 25 million to 135 million.
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