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Is Your Advertising Working For You? Bill Grady Will Help You Answer That Question.


LOS ANGELES, December 14 -- LearnDirect, a new service from, is proud to announce the release of How You Can Create Advertising That Really Works. How You Can Create Advertising That Really Works is an audio recording of Bill Grady’s seminar which was written with the small business owner in mind. After 20+ years of experience in selling advertising Bill wants to help the small business owner who wear many hats and cannot afford an advertising agency. How You Can Create Advertising That Really Works provides answers and a common sense approach to applying the basics of advertising.

In this seminar Bill outlines the three main areas that a small business owner needs to concentrate on: The creation of an effective advertising message, the repetition of that message and a deliberate plan which has tracking and accountability systems in place. By highlighting these three areas, any small business owner can develop a successful advertising plan and get back to what they do best: Run their business.

How You Can Create Advertising That Really Works is made available through via the LearnDirect publishing service. To listen to a sample or purchase How You Can Create Advertising That Really Works, visit In addition to this audio seminar, an additional free title by Bill entitled Who Are These People? is available at this URL. Who Are These People? covers generational marketing and discusses the need for customizing advertising messages to different age segments.

About Bill Grady

Bill Grady began selling advertising in 1982 at the age of 20 for a small market radio station. By age 23 he had become one of the youngest station managers in the country and first began teaching advertising basics to his sales staff. Through his broadcast career Bill Grady always carried a local sales list while guiding his stations to increased sales each year. Bill and his stations have been recognized with many local, state, and national awards including 3 consecutive Crystal Radio Awards for outstanding community service, and 3 consecutive Marconi Radio Awards for overall excellence in radio. He is a past president of the Iowa Broadcasters Association and was active in several lobbying efforts on behalf of the National Association of Broadcasters. Bill started his own company in the summer of 2002 and since then has brought his advertising/marketing knowledge and experience to over 1,500 small business owners in Iowa, Minnesota, South Dakota, Nebraska, Kansas, and Oklahoma.

About and LearnDirect ( is an online portal that provides visitors innovative and interesting learning alternatives. The company’s mission is to increase awareness of audio and video educational and self-development material and suggest ways to fit learning into everyday life (during commutes, while exercising, etc.). LearnDirect, a service of, assists authors and experts interested publishing audio or video educational content. Individuals interested in additional information about LearnDirect should send an e-mail to

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