Sprint and MSpot Roll Out Red Carpet with Streaming Movie Service for Mobile Phones
Sprint’s offering of MSpot Movies marks the first time full-length feature films are streamed to mobile phones in the United States.
OVERLAND PARK, KS, and PALO ALTO, CA — 12/12/2005, Sprint (NYSE: S) and MSpot, a pioneer in premium mobile entertainment, today announced the premier of MSpot Movies, the first mobile entertainment service to stream full-length feature films to mobile phones. Available exclusively on the Nationwide Sprint PCS Network, MSpot Movies gives subscribers on-demand access to seven movie genres, including a wide range of titles that MSpot makes available in “chapters,” short segments optimized for a mobile audience. In addition, MSpot Movies includes TV shows, music concerts and stand-up comedy specials.
Mobile video services are rapidly gaining popularity as mobile phone technology becomes more advanced. Strategy Analytics estimates that more than 150 million people worldwide will be watching video on their mobile phones by 2008. MSpot is a pioneer in mobile multimedia entertainment, and has been at the forefront of the industry since it launched one of the first mobile radio services in March 2005. Sprint won an Emmy® Award for being the first to bring TV service to the mobile phone.
“The entertainment industry is still very much in an experimental phase when it comes to music and video services for mobile phones. The medium is so new - and holds so much promise - that studios, music labels and media companies are scrambling to figure out the best approach and the most effective business models,” said Daren Tsui, CEO and co-founder of MSpot. “MSpot is one of the few mobile multimedia experts, and we’ve designed MSpot Movies based on what we’ve learned about tailoring content for mobile audiences. We believe that MSpot Movies is only the tip of the iceberg in terms of what is to come in the mobile entertainment era.”
Geared towards cinema buffs of all ages, MSpot Movies brings the magic of the silver screen to mobile phones. Sprint customers have unlimited access to a wide variety of comedy, horror, drama, adventure and animated films. MSpot will add new titles to the service on a weekly basis, enabling subscribers to watch all of the individual “chapters” of an entire movie at any time. Each chapter averages five minutes in duration. MSpot Movies is available for $6.95 per month and includes:
* Seven Different Genres of Streaming Movies
MSpot Movies has something for the whole family with popular movies as “Three Stooges”, “Night of the Living Dead” and “Short Circuit.” Genres include: Comedy, Drama, Horror, Adventure, Westerns, Animated Features, and Movie Shorts.
* TV Shows
In addition to a wide variety of movie content, MSpot Movies also features TV shows from the past such “Hearts Afire”, “Conan the Adventurer”, and “Starhunter 2300.”
* Music Concerts
MSpot Movies features music concerts from today’s hottest artists including The Roots, My Chemical Romance, Young Gunz and The Used.
“Sprint believes MSpot Movies will be very popular with our customers, allowing them to watch some of their favorite movies whenever and wherever they go,” said Dale Knoop, general manager of multimedia services for Sprint. “Offering the industry’s first full-length streaming movie service demonstrates our continued leadership and commitment to bringing the best entertainment services to our customers.”
MSpot Movies is MSpot’s third subscription service offering, joining MSpot Radio and MSpot Music on the Nationwide Sprint PCS Network. MSpot plans to roll out other multimedia entertainment services in the next year.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com/mr.
About Sprint TV
Sprint TV is an Emmy Award-winning service that allows customers to watch live TV on the go with full-motion video and vivid sound on Sprint Power Vision and Sprint PCS Vision Phones. Customers who subscribe to the enhanced service can choose from 34 channels of live and exclusive on-demand programming, including NFL Network, as well as news, sports, weather, movie trailers and entertainment channels.
MSpot, a pioneer in mobile multimedia entertainment, was founded in 2004 to help movie studios, music labels and media corporations produce and deliver exciting, high-quality audio and video programming for mobile phones. MSpot currently offers two premium music services for US mobile phone subscribers: MSpot Radio, 20 channels of live and on-demand streaming music, news, sports, finance, entertainment and talk radio; and MSpot Music, interactive streaming radio that features commercial-free music, videos, exclusive shows and interviews, and one-click music purchasing. MSpot’s latest offering, MSpot Movies, is the first service to stream full-length feature films to mobile phones. As consumer demand for compelling mobile entertainment grows, MSpot will continue to partner with mobile carriers and entertainment industry leaders to introduce innovative mobile music, video and movie programming as well as mobile-exclusive original entertainment. MSpot is a privately held company headquartered in Palo Alto, California and on the Web at www.mspot.com.
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