Breaking News from TMZ.com Comes to the AOL.com Mobile Portal
NEW YORK .– AOL today announced that breaking news content from TMZ.com, http://www.tmz.com, is now available through the AOL mobile portal, http://www.aol.com. TMZ.com, a joint venture of Telepictures Productions and AOL, is the No. 1 entertainment news destination on the Internet. Users of the AOL mobile portal will now have instant access to TMZ’s breaking celebrity news, gossip and photos.
“TMZ earned its place as the top entertainment channel online through its unique celebrity coverage, and we’re excited to make this great content available from the AOL mobile portal,” said Kevin Conroy, Executive Vice President of AOL. “TMZ adds another great dimension to our growing mobile experience. Whether consumers are trying to find a local restaurant while on the road, looking to play the latest mobile games, or in search of breaking news on their favorite celebrity, they can find it all on the AOL mobile portal.”
TMZ’s popular entertainment news complements the robust set of features available via the AOL mobile portal, which includes access to mobile versions of AOL Mail and AOL Search; best-in-class services such as MapQuest and Moviefone; and content such as shopping, music, news, and games. The AOL mobile portal also offers intelligent device detection functionality to give users the best experience for their individual mobile phone.
The AOL mobile portal and breaking news content from TMZ.com can be accessed by going to http://www.aol.com from any Web-enabled mobile device. AOL’s mobile portal will link to TMZ’s stand-alone mobile Web site for photo and video galleries, free news alerts and advance previews of stories that will air in the daily “TMZ” television program. TMZ news content on the AOL mobile portal will be offered on a free, ad-supported basis with WAP banner inventory managed by the Platform-A sales force and served by its Third Screen Media mobile ad serving platform and network. Third Screen Media is the leading provider of mobile advertising network solutions.
“TMZ is already a hit on mobile, setting a new ad-supported trend on that platform. Distributing this timely content on sites such as AOL’s popular mobile web portal will allow even more consumers to easily access the latest entertainment news from TMZ,” said Brett Bouttier, Senior Vice President, Digital, Warner Bros. Television Group.
TMZ.com is the most-trafficked entertainment news site in the U.S., with close to 11 million unique visitors each month, according to comScore Media Metrix. TMZ.com is consistently credited with breaking the biggest stories dominating the entertainment news landscape and is one of the most cited entertainment news sources in the world, utilized by thousands of global newsgathering organizations and setting the national agenda for what is entertainment news.
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