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The Fastest Retail Web Sites in the U.S. Use Akamai For Acceleration


Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that the top and fastest retail web sites in the Gomez ExperienceFirst Benchmark for Retail Product Order are leveraging Akamai acceleration services. These retail web sites are using Akamai for accelerating their site performance and page response times, providing their customers a superior, engaging online shopping experience.

The Gomez ExperienceFirst Benchmark for Retail Product Order measures the speed and availability of a typical product search and order transaction across the nation’s largest online retail firms. According to Gomez’s data for May 2008, the industry’s fastest was, followed by other retailers such as Circuit City, Victoria’s Secret, Best Buy, LL Bean and All the top performers serve their sites through Akamai and have the retail industry’s best web page response times, an indication of how fast those retail sites are downloading each web page in the entire multi-step transaction process – including navigating to the home page of the retailer, search results page, product description page, shopping cart page, login page and order review page.

Gomez ExperienceFirst Benchmarks provide companies with benchmarking information about the web experience of similar applications of leading companies in selected industries. The full Retail Product Order Benchmark and its methodology can be found at:

“Akamai provides us a platform for accelerating end-to-end e-commerce transactions – including page display, search, add-to-cart, and check out processes – allowing us to deliver a fast, reliable and superior shopping experience for our online customers,” said Bernard Luthi, vice president of merchandising, Newegg, the second-largest online-only retailer in the United States. ”Aligning ourselves with first-class partners such as Akamai, who value the same principles of quality service and customer satisfaction, has been crucial for our leadership role in the U.S. e-market today"

“Retailers are increasingly looking to add richer and more dynamic content to drive traffic to their sites and to extend the reach of their content to a wider audience. But having these applications and dynamic content on their sites presents real challenges that can compromise the site’s performance and the shopper’s experience,” said Brad Rinklin, vice president of marketing, Akamai. “With Akamai, retailers can deliver a user experience that is unrivaled, helping improve site stickiness, reduce site abandonment and eventually drive more revenues and impressions to a web site.”

Akamai’s Dynamic Site Accelerator solution is designed to help accelerate the delivery of dynamic, rich interactive content and meet today’s consumer expectations for a fast-loading, always available site, regardless of the number of images, amount of dynamically generated content or Internet conditions. The Dynamic Site Accelerator solution is built on Akamai’s globally distributed platform the most pervasive platform for content delivery and Web site acceleration, comprising more than 34,000 servers in 70 countries within nearly 1,000 networks. Akamai’s Dynamic Site Accelerator solution gives performance that is up to five times faster than on original web infrastructure.


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