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America’s Largest Music Festival, Bonnaroo 2008, Gets ‘buzzd’ with Mobile Social Networking


Attendees Follow Bands and Post Real Time Updates Around the Festival – From Artist Set Times to Spontaneous Happenings

(NEW YORK, NY) – June 10, 2008 – Attendees of this year’s Bonnaroo Music & Arts Festival will be trusting their cell phones to act as guide thanks to Bonnaroo Mobile, a mobile social network and event resource powered by New York-based buzzd. The service will allow the estimated 80,000 festival-goers to sign up for alerts, access performance schedules for specific artists, as well as send their friends messages featuring real-time comments under Festival listings – all from their mobile phones.

Bonnaroo Mobile is accessible through the mobile Web browser of consumers’ handsets and SMS. On the mobile Web side, users can browse through the different categories of the Festival, including Music, Comedy, Cinema and Arts. Each category selection features its own schedule of events for the day, at which point users can choose to find which events are occurring at which stages, when artists will be performing and read real-time feedback on performances from other fans.

“Bonnaroo Mobile will bring the entire festival to our fans’ fingertips. With so many entertainment options, the platform allows our attendees to make the most of their experience, while keeping tabs on their friends,” said Chad Issaq of Superfly Productions, co-producers, with AC Entertainment, of Bonnaroo.

Bonnaroo 2008 brings together an eclectic group of performers including Kanye West, Jack Johnson, Metallica, Death Cab for Cutie, Rilo Kiley and Lupe Fiasco, in addition to offering an arcade, a movie theater, a silent disco, a comedy club and a beer festival, among several other activities and attractions. Named “Festival of the Year” by nearly every major music publication, Bonnaroo is an all-encompassing experience, virtually acting as its own city for four days, populated by rock n’ roll-loving citizens.

“User-generated real-time updates at festivals have traditionally been the missing ingredient in mobile activations. For example, wouldn’t you love to know if a band was late, or if a special guest artist just jumped on one of the stages?” asks buzzd CEO Nihal Mehta.

Users can register for Bonnaroo Mobile immediately by clicking the “Bonnaroo Mobile” link at, or by texting ‘BM’ to 96321. The service is completely free for the user and works across all cellular carriers.

About The Bonnaroo Music and Arts Festival
The Bonnaroo Music and Arts Festival is a four-day, multi-stage camping festival held on a beautiful 700-acre farm in Manchester, Tennessee, every June. Bonnaroo brings together some of the best performers in rock and roll, along with dozens of artists in complementary styles such as jazz, Americana, hip-hop, electronica and just about any contemporary music you can think of. In addition to dozens of epic performances, the festival’s 100-acre entertainment village buzzes around the clock with attractions and activities including a classic arcade, on-site cinema, silent disco, comedy club, theater performers, a beer festival and a music technology village. For its peaceful vibe, near-flawless logistics and unrivaled entertainment options, Rolling Stone magazine named this revolutionary entertainment experience one of the 50 moments that changed the history of rock and roll.

About buzzd
buzzd ( is a location-sensitive city guide and social network on the mobile device. “Your city, in real time,” buzzd allows consumers to know what’s happening at any venue right now, rate events and connect with friends and people in the area.

buzzd partners with carriers and content providers such as Helio, Citysearch, Flavorpill and Time Out New York. The company is based in New York City and backed by Monitor Ventures and Greycroft Partners. The company was founded by Nihal Mehta and Deepen Shah from ipsh!, one of the world’s first mobile marketing agencies acquired by Omnicom Group.


 Kanye West
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