Warner TV Video-on-Demand Branded Service Launches on Tiscali TV
Tiscali UK, the broadband, telephone and media company, today announces a strategic licensing agreement with Warner Bros. International Television Distribution (WBITD) to offer over 400 hours of premium content on-demand to Tiscali TV subscribers through Warner TV, a dedicated, Warner Bros.-branded video-on-demand (VOD) channel.
Series available on Warner TV include Nip/Tuck, The O.C. and Smallville, among others. The Warner TV channel on Tiscali TV will be open to subscribers as part of the service’s Entertainment Xtra Mix. The launch of Warner TV on Tiscali TV continues WBITD’s strategic expansion into branded VOD channels around the world. WBITD has previously launched Warner TV VOD channels with ProSieben in Germany, Virgin Media and BT in the U.K., USEN Corporation’s GyaO in Japan and Free TV in France. Additional WBITD branded services are scheduled to launch on Orange in France, as well as in India.
Building on recent agreements designed to bring the best of Hollywood to Tiscali TV subscribers, this deal will allow Warner Bros. programmes to take their place alongside popular and critically admired UK and US comedy and drama already available on the platform, including Lost, Doctor Who, Desperate Housewives and Life On Mars.
Jonathan Sykes, Managing Director, Content Strategy, Tiscali TV, says: “We are proud to announce this important deal with one of the biggest producers of internationally renowned television, creating an ever more comprehensive and satisfying on-demand viewing experience for Tiscali TV customers.”
Jeffrey Schlesinger, President, Warner Bros. International Television, says: “We’re very excited to be adding the Warner TV branded service to Tiscali TV and to provide UK viewers with another venue to enjoy the Studio’s television programming at their demand. We look forward to a long and successful relationship with Tiscali.”
Warner Bros. content will be available alongside Tiscali’s 80+ broadcast channels, catch-up and on-demand TV services, including the UK’s biggest on-demand movie service, accessible to 10 million homes nationwide. Customers choosing to subscribe to Tiscali TV can do so from only £15.99, which also includes up to 8Mb broadband, a free wireless router and set-top box and free weekend UK and international calls.
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